Behavioral Decision Making in Operations Management: A research agenda for behavioral decision making in Operations Management


Moritz Fleischmann
Moritz Fleischmann
  • Speaker
Mannheim Business School, University of Mannheim
Raf Jans
Raf Jans
  • Speaker
Department of Logistics and Operations Management, HEC Montréal
Finn Wynstra
  • Speaker
Rotterdam School of Management (RSM), Erasmus University Rotterdam

Event Information

Type
ERIM Conference Presentation
Programme
Logistics
Date
Mon. 7 Nov. 2005
Contact
Time
11:30-12:00 hours
E-mail
Location
Mandeville Building T3-24
Number


Abstract

Although behavioural decision-making is a well-established research area in the fields of marketing and finance, applications of these ideas in the area of operations management are still scarce. We use examples in a purchasing context to illustrate some decision traps in operations management. Further, we discuss how mathematical modelling can be used to overcome some fallacies in intuitive thinking.

Finn Wynstra
Professor of Purchasing and Supply Management
  • Coordinator