Neuroscience is one of the newest trends in market research, because sometimes your brain knows what you want better than you think it does. Professor Ale Smidts and PhD candidate Mirre Stallen were featured in VPRO's TV programme Labyrint, entitled ‘De Gedachtenlezers’ (the Mindreaders), on Tuesday, 1 March 2011.
Do current benchmark asset pricing models adequately describe the cross-section of stock returns? David Blitz believes that these benchmarks can be challenged, and proposes new ones. In his thesis, Benchmarking Benchmarks, Blitz presents a momentum strategy based on residual stock returns that vastly improves upon traditional momentum strategies.
Ale Smidts, Professor of Marketing Research and Director of the Centre for Neuroeconomics at the Erasmus University Rotterdam and Paul Wouters, Professor of Scientometrics and Director of the Centre for Science and Technology Studies at Leiden University, have received an NWO “Open Research Area” grant. Over a period of three years, they will receive a total subsidy of € 210,000 to lead a European project on the “Neuro turn in European Social Sciences and the Humanities: Impacts of neurosciences on economics, marketing and philosophy” (acronym: NESSHI).
Reliable and punctual public transportation is of chief importance for workforce mobility and access to cities. In particular, the performance of passenger intercity railway systems continues to receive much public attention in the Netherlands and other European countries. Over the last decade, an increasing amount of effort has been put into developing innovative methods for planning railway resources in order to improve service levels and cut costs. In his doctoral thesis Rolling Stock Rescheduling in Passenger Railways, Lars Nielsen analyses the real-time control of passenger railway systems and in particular on the rescheduling of railway resources during and after disruptions. In this process the rescheduling of the rolling stock, i.e. the train units, poses a major challenge for the dispatchers.
Shareholders have only limited influence on the mission statement of companies, according to a recent survey conducted by Erasmus University and KPMG. Professor Muel Kaptein is a driving force behind the survey.
New research by doctoral candidate Eliza Byington and Dr. Will Felps challenges the idea that people with high IQs are better performers simply because they are smart.
From February 1, 2011, the Strategy track of the ERIM Research Master has a new Track Coordinator. Professor Justin Jansen has succeeded professor Frans Van Den Bosch in this important role.
In his PhD dissertation entitled Financial Services and Emerging Markets, Bas Karreman addresses the organization and strategy of firms in emerging markets. The main topics relate to the expansion strategies of multinational banks in Central and Eastern Europe, and the organization of the demand for capital by Chinese firms across the financial centers of mainland China and Hong Kong. Overall, the findings indicate that, in an increasingly competitive and globalizing financial industry, the organization and strategy of firms in emerging markets largely depend on the characteristics of the institutional and business environment.
The growth of service level agreements has changed the business dynamics of after sales service providers. This is a complex task that required vertical and horizontal integration of maintenance service management, spare parts logistics management, as well as spare part returns management; after sales service also needs to account for varying service needs of heterogeneous customer bases with limited service resources at hand. In his PhD thesis Customer Information Driven After Sales Service Management: Lessons from Spare Parts Logistics, Muhammad Naiman Jalil studies the changing business dynamics of after sales service and highlights how a customer information driven strategy can help service providers to meet expectations of a heterogeneous customer base, while generating additional value from their service operations.
Managers need to be more aware of the possibilities but also of the possible performance effects of offshoring. In her PhD dissertation entitled The Relationship between Offshoring Strategies and Firm Performance, Marja Roza analyses the attributes of an offshoring strategy and their relationship with company performance. Her research shows that clear strategic goals, organisational choices and firm capabilities enable firms to execute and tailor an offshoring strategy to generate performance effects which supports overall firm strategy.