How can pharmaceutical firms successfully market their products to doctors and patients? In his PhD thesis, Eelco Kappe extensively answers this question, providing insights both for academics and marketing managers.
ERIM has received the official confirmation on re-accreditation by the Royal Netherlands Academy of Arts and Sciences (KNAW). ERIM received a very positive peer review report and the KNAW was impressed by the quality of the ERIM research, the ERIM doctoral programme and the ERIM support organisation.
Narcissism forms an essential element for effective leadership and is as such an important personal characteristic for CEOs. In her dissertation entitled CEO Narcissism: Measurement and Impact, Antoinette Rijsenbilt describes the objective measurement of CEO narcissism and its impact on organizational outcomes.
Strategic R&D alliances between firms have brought us new products like the coffee machine Senseo and the antiviral drug Tamiflu. Still, many R&D alliances fail. In his PhD project, Mahmut Ozdemir took a closer look at the governance mechanisms of alliances. He found that the positive effects of relatively higher monetary incentives are usually offset by the negative effects of intense project-level governance.
Information provided in official management documents lags behind the expectations of analysts and investors in many areas, according to a new study by Dr. Erik Roelofsen and Professor Gerard Mertens.
Global FDI flows are expected to recover to pre-crisis level this year, according to the UNCTADS’s World Investment Report 2011. As Rob van Tulder’s SCOPE centre is a long-time partner of the report series, the Dutch launch of the 2011 report was hosted by Erasmus University.
As of July 1, Professor Marno Verbeek will succeed Professor Ale Smidts as Scientific Director of ERIM. After a period of seven years of academic leadership of ERIM, Ale Smidts will now be able to fully concentrate on his role as Professor of Marketing Research and his directorship of the Erasmus Centre for Neuroeconomics.
Breast cancer communications often feature cues that refer to a woman’s gender identity, such as pink backgrounds, pink ribbons, or simply other women. In a recent study, Associate Professor Stefano Puntoni and his colleagues found that such gender cues are actually counterproductive. Rather than raising awareness about breast cancer, they trigger a defensive reaction that makes women feel less vulnerable to the disease.
“Start something! Do something different!” encouraged Roland Rust, distinguished Professor in marketing, at the first edition of the Erasmus Management Lecture. On May 31 and June 1, the Professor led a series of four PhD-level lectures and discussions on cutting-edge research issues, under the general theme of making the provision of service into a profitable part of business. The lecture was hosted by ERIM.
Employees often have valuable ideas for improving their organisation, but do not share them with their supervisors. This creates an unfortunate paradox for managers; business is often too complex for ‘figuring it out from the top’ so many managers rely on the input of employees, especially those with different cultural backgrounds with novel ideas for improving business because of their unique experiences and views. Unfortunately, these employees are often in the minority in the workplace, and can be too afraid to speak up.