S.F. (Sylke) Jellema MSc

Sylke Jellema
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Organisation
Affiliated since 2018

Sylke Jellema is a PhD Candidate at the Business-Society Management department at the Rotterdam School of Management. 

The overall theme of her PhD is impact-based organizing. In this context, she is primarily interested in the role of values and a sense of purpose on such organizing. Another area she focuses on in her PhD is the impact of certification standards as a market mechanism designed to realize positive contributions for society. Sylke is a qualitative researcher and has experience with longitudinal ethnographic field studies in a global context. 

PhD Track Searching for a new identity: post-merger integration challenges in the certification industry

The marketing and communication functions in organizations and agencies are fundamentally being redefined in most corporate organizations and agencies around the globe. This trend is triggered by changes in media spending and the game changing impact of social media. The proposed research project takes place in this changing context of the marketing and communication professions, and the way in which these are currently practised in corporate organizations. Through a combination of case studies and survey and content analytic methods, the research will develop theory on how practice changes (such as the emergence of branded content ) have led marketing and communication professionals to redefine, or reframe, their work and their professional identity, and how such a reframing is in turn at a macro level changing the field in the direction of a new, emerging profession (of integrated content communicators ). In this way, the research aims to draw out in detail and across levels of analysis the effect of specific practice changes on the nature of the communication profession and its changing professional identity.

Keywords
identity, identification, materiality, profession, sensemaking
Time frame
2018 -

Publications

  • Academic (1)
    • Jellema, S. F., Werner, M. D., Rasche, A., & Cornelissen, J. (2022). Questioning Impact: A Cross-Disciplinary Review of Certification Standards for Sustainability. Business and Society, 61(5), 1042-1082. https://doi.org/10.1177/00076503211056332

  • Academic (1)
    • Werner, M. D., & Jellema, S. F. (2018). 'Becoming a co-operative?': Emergent identity and governance struggles in the context of institutional ambiguity in a citizen-led health-care cooperative. In Managing Hybrid Organizations: Governance, Professionalism and Regulation (pp. 243-265). Springer International Publishing AG. https://doi.org/10.1007/978-3-319-95486-8_12


Address

Visiting address

Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands