PhD project in the marketing department at the Erasmus School of Economics

Reference:
ERIM PhD 2018 ESE MdJ BD BD SS

Abstract

The marketing group at the Erasmus School of Economics is a leading marketing research group in Europe and is looking for PhD students. Strong candidates will be highly motivated, have a keen interest to do cutting-edge research in marketing and are well trained in quantitative techniques.

This PhD project will be embedded in the Erasmus Centre for Marketing and Innovation (www.ecmi.nl), which is the research centre of the department. The topic of the PhD project will be aligned with one or more of ECMI's main research areas in close cooperation with the candidate.

Keywords

Marketing, innovation, behavioural decision theory, quantitative methods, econometrics

Topic

Members of ECMI are involved in a wide range of research projects including, among many others: launch of innovations (pharmaceuticals, video games), innovative category formation, financial services innovations, large scale recommendation systems, consumer information search, conjoint analysis, cross-country survey research and innovation metrics. This gives candidates a wide range of possible topics to work on within ECMI.

You will find short statements of interest of the researchers in ECMI responsible for PhD supervision, but cooperation is expected to extend beyond this group.

Martijn de Jong is Professor of Marketing Research. He was a visiting scholar at Columbia University and NYU in 2008. In his research, he focuses on lead user innovation, customer empowerment, customer preference measurement, cross-cultural differences and research methodology.

Benedict Dellaert's focus in research and education is on consumer decision-making and consumer-firm interaction. In his research he applies a mix of lab and field experiments to study consumer decisions and develop new behavioural models. He often conducts research in the context of online environments, for example in financial services, healthcare or travel. He is particularly interested in how new information technologies can empower consumers to make better decisions in complex tasks involving many alternatives and risky outcomes.

Bas Donkers research interests lie at the intersection of econometrics and marketing, focusing on a model based approach towards understanding customer behaviour. Sample research projects are on the role of complexity in decision making, the impact of product recommendations on choice, and behavioural influences in products search and quality learning. Another line of research is on the development of model-based recommendation systems for large scale applications.

The main research interests of Stefan Stremersch at present are innovation, marketing spending and pharmaceutical marketing. In "innovation", he examines topics such as optimal organization of innovation processes through global survey research, crowdsourcing of innovation ideas, financial assessment of innovation proposals (intersection marketing and accounting), the development of new optimization engines, and the launch of new and sequeled video games. In "marketing spending", he examines topics such as impact of new media through prospective meta-analysis, methods how to cut spending on marketing, optimal controlling of marketing spending, and impact of advertising and F1 spending on automotive sales. In "pharmaceutical marketing", he examines drug companies' life cycle strategies, international new drug launch strategies, withdrawal strategies for drugs, drug pioneering effects and the international substitution of branded in generic drugs.

Approach

Research in marketing is characterized by three pillars that jointly determine the quality of the research, which are theory, methods and data.

ECMIs research often builds on large and very rich datasets. Here one can think of country level marketing and sales data to study the diffusion of new products, or every single click in a website that can be used to improve the website experience.

In part driven by the rich available data, research within ECMI builds on many quantitative research methods, including Bayesian estimation, operations research techniques, and econometrics.

PhD candidate profile

Candidates should have a recently completed Master’s degree in economics, business, econometrics, computer science, or another field that provides a sufficient background in statistics.

Furthermore, the candidate is expected to be hard-working, rigorous, entrepreneurial, and willing to travel.

Expected output

The focus of the PhD project will be on writing papers that will appear in the top-tier journals such as Journal of Marketing Research and Marketing Science.

Cooperation

ECMI is well integrated in the international academic community. It holds close ties with MIT, IESE Business School and the University of Ghent and its members collaborate with researchers from institutions all over the world.

Societal relevance

The topics examined in the Erasmus Centre for Marketing and Innovation have a large societal relevance. Innovation generates new wealth for the future of our society. New media (e.g. Facebook) have dramatically changed the way we communicate with one another and has vast business impact. It also has changed how people choose vital services or products, such as pension plans, health insurance etc. The new methods we develop (innovation in methodology) are at the edge of business practice. For instance, we develop new international survey methods that have wide applicability for internationally operating firms and government institutes.

This societal relevance is exemplified by frequent grant approvals for people working at the centre, close collaboration with companies (e.g. General Motors), other institutions (such as Insead and MIT), international development of centre activities, conferences with strong impact on the field both academically and practically.

Scientific relevance

ECMI researchers are all at the forefront of academic research. This PhD project will be part of ECMI and is expected to advance knowledge in the field of marketing and beyond.

Contact information

For academic questions only. For procedural questions, contact the Doctoral Office.

Deadline

Sunday, 1 April 2018

Supervisory Team

Benedict Dellaert
Professor of Marketing
  • Promotor
Bas Donkers
Professor of Marketing Research
  • Promotor
Martijn de Jong
Professor of Marketing Research
  • Promotor
Stefan Stremersch
Professor of Marketing
  • Promotor