Recruitment paused Doctoral Research in Consumer Neuroscience



We seek outstanding applicants whose research interests lie at the intersection of psychology, economics, marketing and neuroscience and who are interested in studying the brain mechanisms that underlie judgement and decision-making. Particular interests of our group are the neural underpinnings of persuasive messaging, social influences on (consumer) choices, dishonesty, emotion regulation and self-control, and the role of neurotransmitters and hormones in such decisions.
For the current project, we are especially looking for applicants who have experience with innovative fMRI methods, most notably multi-voxel pattern analysis (MVPA), and who would be interested in applying these techniques to predict real-world consumer choices.
Candidates with a less technical focus and a more general interest in how neuroscience can inform consumer decision-making are also invited to apply


Neuroeconomics, neuromarketing, neuroeconomics, consumer behaviour, fMRI, predictive modeling, MVPA, machine learning


We seek to understand and predict consumer choice from neural activity in response to money, products, brands and persuasive messages such as advertising. In particular, we focus on linking neural measures obtained from individuals to real market choice data. We will systematically compare the predictive validity of these brain markers to benchmarks from conventional marketing research and psychophysiological methods. In general, candidates have a large say in the precise focus of their project.

Supervisory Team

Jason Roos
Associate Professor of Marketing Management
  • Promotor
Ale Smidts
Professor of Marketing Research
  • Promotor
Maarten Boksem
Associate Professor of Marketing Management
  • Copromotor
  • Daily Supervisor