E. (Ehsan) Aghamohammadzadeh

Ehsan Aghamohammadzadeh
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Logistics & Information Systems
Affiliated since 2022

PhD Track Demand Management for Attended Home Service Delivery

In many delivery and service operations, the service provider and customer must agree on a day or time window for the service. The time window appointments have direct impact on the efficiency and effectiveness of the service operations, but also on the attractiveness of the service to the customer. In this research, we will study how to increase sustainability and profitability of logistics services by managing and steering the demand. To find the right balance between, sustainability, effectiveness and attractiveness of the service, we consider two types of demand management approaches: (i) selectively determining the time window assortment to be displayed to customers (e.g. dependent on their region) and (ii) providing incentives (financial and non-financial) to dynamically steer demand. One example of a non-financial incentive is the use of green labels that show which logistics choices help the service provider reducing vehicles miles and thereby emissions and pollution.  We will conduct empirical research based on both lab and field experiments and develop optimization methods/machine learning approaches to support decision making in this context.

Keywords
Transport and Logistics, Supply Chain Management, Operations Management, Marketing-Operations Interface
Time frame
2022 -

Address

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Netherlands