Bridging Models and Business: Understanding heterogeneity in hidden drivers of customer purchase behavior Defended on Friday, 12 September 2014

Keywords

Customer-base Analysis, Buy-Till-You-Defect Models, Purchase Timing, Bayesian Estimation, Probability Models, Customer Segmentation, Mixture of Normals, Two-part Tariff, Repeat-Buying

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Doctoral Thesis

Time frame
2009 - 2013
Download
PhD thesis in .pdf
Author
Evsen Korkmaz
Evsen Korkmaz

Supervisory Team

Roelof Kuik
Roelof Kuik
Associate Professor in Quantitative Methods in Supply Chain Management
  • Daily Supervisor
Dennis Fok
Dennis Fok
Professor of Econometrics and Data Science
  • Promotor
Steef van de Velde
Steef van de Velde
Professor of Management and Technology
  • Promotor

Committee Members

Leo Kroon IM - 04/11/1958 - 14/09/2016
Professor of Quantitative Logistics
Gerrit van Bruggen
Gerrit van Bruggen
Professor of Marketing
Florian von Wangenheim
Florian von Wangenheim