Strategic Issues Management: Implications for Corporate Performance Defended on Friday, 19 October 2001
Protecting the corporate reputation and safeguarding primary transformation processes are of key interest to all commercially operating organizations, but require careful management of critical events and dependencies. This thesis reports two studies pertaining to the introduction process of genetically engineered foods in the Netherlands, focusing on the measures taken by the Dutch food industry to accommodate this highly salient issue. Both studies demonstrate that strategic issues management activities can help managers protect the corporate reputation against potentially harmful developments and obtain a more favourable strategic position vis-à-vis their companies’ direct competitors.
biotechnology, biotechnology industry, businesses, campaigns, capability, communication, competitor, conceptualization, consumers, corporate performance, corporate reputation, crops, Dutch fats, expectational gaps, genetic modification, genetically modified ingredients, genfoods, government, health, implications, impression, industry, influences, interpretation, interview, investments, involvement, management activities, managers, media, modern biotechnology, oils industry, players, principle driver, private, probability, product board, production, public affairs, publics, reliability, representatives, reputations, resources, responsibilities, salient, society, stakeholder integration, stakeholders, strategic benefits