PhD in Management

Marketing


The Marketing programme focuses on both managerial and consumer decision-making processes in marketing. The programme’s mission is to contribute to the body of knowledge of marketing in a way that has academic rigour, leads to new scientific insights and has practical relevance.

The three themes of the Marketing programme are: consumer behaviour, marketing management and strategy, and marketing modelling.


Events & Seminars

Thu. 4 Mar. 2021 PhD Defence
Mobile Consumers and Applications: Essays on Mobile Marketing
Zeynep Aydin (Erasmus University Rotterdam)