Outbound Program

Erasmus-CKGSB Chinese CEO Program (Outbound to the Netherlands)

The Video clip of the program can be found here:



Date: September 24th-25th, 2018

Participant: 30 Chinese CEOs

Theme: Innovation and Transformation, being Smart and being Sustainable

About CKGSB (长江商学院)


Sept. 24th (Day 1)

Location: Forum Zaal, M Building, Erasmus University Campus ( Burgemeester Oudlaan 50. 3062 PA Rotterdam)

9.00- 10.30

Lecture 1: “The Netherlands,  a small country with powerful industry

(focusing on History, politics and economy of the Netherlands)

              by Professor dr. Jan Peter Balkenende

(Former prime-minister of the Netherlands; A Partner of E&Y; Faculty of Erasmus Economics School; An affiliated member of Erasmus China Business Centre.) 

10.30am- 11.00  Coffee Break

11.00- 12.30

Lecture 2: Doing business with Europeans 

(focusing on technology, political,  investment environment, culture, industries in  Chinese targeted investment locations, such as NL, Germany, and Switzerland) 

(/policy/legal/strategy behind industrial upgrading and providing related cases)

              by Dr. iur. Urs Lustenberger

(Founder & Partner of Lustenberger Law firm in Zurich, Switzerland. Expertise in cross-border finance, private equity, banking, merger & acquisitions, international commercial arbitration and litigation etc.; Chairman of Swiss-Asian Chamber of Commerce; Honorary Consul of the Philippines in Switzerland; Managing Partner of Swiss Strategic Partner, An Affiliated Scholar at Erasmus China Business Centre) 

12.30 - 13.30 Lunch (M building, Erasmus University)

13.30 - 15.30  Panel 1   Innovation and Transformation: agriculture, food, and circular economy

 - Presentations

  • Tjiske, IJpma.-Circular Economy, Ministry of Infrastructure and Environment
  • Roelof Joosten, Former CEO of Friesland Campina & Advisory board member of RSM
  • JPM (Johan) Sanders, Wageningen University , Biobased Economy and Food, Professor
  • John Apesos, Founder & CEO of GrowX   
  • Edo de Ronde, Rotterdam City Authority    
  • - Panel Discussion (moderated by Mr. Roelof Joosten)

15.30-16:00    Coffee Break / network

16. 00- 18.00   Panel 2  Innovation and transformation: technology, culture, economy,  and environment   

  -  presentation

  • Christian Diderich, VP & Business Development, Huawei
  • Sander Tideman,  Co-director of Mind & Life Europe. Buddhist Economics
  • Emile Hoogsteden, Vice President Containers, Breakbulk & Logistics at Port of Rotterdam
  • Eelko Brinkhoff, Director of Brabant Development Agency ( High-tech)
  • Shaoxian Zhang, CEO of Vision and Action
  • -  Panel discussion (Moderated by Dr. Ying Zhang)

18:00 Group picture

19: 00 - 21: 00 Welcoming Dinner  (@ Faculty Club (H building) Erasmus Campus) 

Welcoming dinner Speakers

Jan-Peter Balkenende ( E&Y Partner and former PM in NL)

Gao Feng  (Chinese Embassy in NL)

Zhang Hongyi (Chinese Embassy in NL)

Kristel Baele (President - Erasmus University)

Steef van de Velde (Dean of RSM)


Sept. 25th (Day 2)

Location: outside of Campus

9.00- 11.00

Priva (www.priva.com)

(Address: Priva B.V. Zijlweg 3, De Lier)

Theme: Greenhouse Technology


-          Welcome by Mrs Meiny Prins

-          Presentation (Priva introduction) by Jan Westra PhD

-          Priva Campus tour

11. 30 - 12:30 Lunch

12:30 - 16. 00

Rotterdam Port


(Address: Wilhelminakade 909, 3072 AP Rotterdam)

Theme: Smart city, Smart Port, & Circular Economy

 Program: 45 kilometers tour on boat to Rotterdam Port. Presentation is included

16.30 - 17.30   Closing the program & Photo delivery &  RSM study certificates

(Address: Rhine-room and foyer at the 17th floor at World Port Centre)

18.00       Leave for airport to Munich (from Amsterdam)


RSM-Tsinghua Executive Education (Beijing) Program 

(Sept. 2016)