Ale Smidts featured on Dutch television


Ale Smidts, Professor of Neuromarketing, was featured in the VARA programme “Weet wat je koopt” (Know what you buy) on September 21, 2009. The programme explored the effects of casting celebrities in advertisements in order to promote products.

Professor Smidts explained how people react when they see famous faces in an advertisement. He argued that there are indeed positive effects, provided there is a credible connection between the person and the product advertised.

The video is no longer available.