In the media: ‘Celebrities and shoes on the female brain’

Why are celebrities more persuasive endorsers than equally attractive non-famous endorsers? In the article ‘Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame’, we present the results of our recent study of the processes that underlie the effect of fame on product memory and purchase intention by the use of functional magnetic resonance imaging methods. This article, authored by Mirre Stallen, Ale Smidts, Mark Rijpkema, Gitty Smit, Vasily Klucharev, and Guillén Fernández, was recently published in the Journal of Economic Psychology’s special issue on Decision Neuroscience.

In the media

The media were quick to pick up our research findings. Our research was featured in many media:

Full article

Read the full article ‘Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame’ at ScienceDirect (subscription only).