Ale Smidts gave a lecture on the first ten years of neuromarketing research


On February 17, 2011, <link people ale-smidts _blank>Professor Ale Smidts gave a lecture at the Vision 2011 conference in Tilburg. In this lecture entitled “Neuromarketing: The First 10 years”, he presented the audience with an overview of the most important findings in neuromarketing so far, illustrated with concrete examples. What do the results mean for the future of neuromarketing? What are the most important challenges and possible contributions of neuroscience to marketing?