Ale Smidts on decision-making and the brain in M&O
How do people make decisions? In the Dutch managerial journal Management & Organisatie (Management & Organisation; M&O), Professor Ale Smidts discusses the interdisciplinary field of neuroeconomics. The goal of this young field is to gain a better understanding of human decision-making behaviour by linking neuroscience with psychology and economic theories on decision-making. Measuring brain processes through state-of-the-art neuroscientific technologies, neuroeconomcis has revolutionised our thinking on how people reach decisions.
In the article, Prof. Smidts focuses on the following issues:
- Competition in the brain: emotional versus deliberative systems in the brain
- Impulsiveness and self-control: inter temporal choices
- Framing
- The influence of others on choice behaviour
- Neuroeconomics in practice: neuromarketing
- The development of neuroeconomics and challenges ahead
About M&O
M&O reflects upon the developments in the field of organisation and management and focuses on proven knowledge, robust trends, and substantiated methods. It is a journal for organisation professionals, managers, consultants and academics. Academics and practitioners are invited to share their knowledge and experience in order to bridge the gap between theory and practice.
