Ale Smidts to present at Neuromarketing World Forum

He will argue that fMRI studies show promise in predicting responses.

<link people ale-smidts>Professor Ale Smidts will give a presentation entitled "How well do neural focus groups predict choice? Evidence from EEG and fMRI" at the Neuromarketing World Forum in New York on 7 March 2014.

After evaluating the strengths and weaknesses of EEG and fMRI in predicting choice, Professor Smidts will argue that brain markers are more predictive than self-report data.

Professor Smidts’ presentation will take place in the Hudson Theatre, at 1:05 PM on March 7. The presentation will be of interest to advertisers and marketers alike, as well as consumer insight professionals and neuromarketing buyers.

The Neuromarketing World Forum is the world’s leading conference in neuromarketing and neurobusiness. The three-day event brings together leading marketing directors and managers, marketing researchers, neuroscientists, neuromarketers and media executives from over 30 countries.

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