dr. A.K. (Amit) Bhattacharjee

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2015

My research lies at the intersection of moral judgment, economic reasoning, cultural beliefs, and consumer well-being. I use experimental methods to investigate how consumers navigate the moral and social backdrop of the marketplace.

  • A.M. Reed, J.B. Cohen & A.K. Bhattacharjee (2009). When Brands are Built from Within: A Social Identity Pathway to Liking and Evaluation. In D.J. MacInnis, C.W. Park & J.R. Priester (Eds.), Handbook of Brand Relationships (pp. 124-150). Armonk, NY: M.E. Sharpe, Inc.

Editorial positions (2)

  • International Journal of Research in Marketing

    Editorial Board

  • Journal of Consumer Research

    Editorial Board


Visiting address

Office: Mandeville Building T10-32
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam