A.K. (Amit) Bhattacharjee

RSM - Rotterdam School of Management
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2015

My research lies at the intersection of moral judgment, economic reasoning, cultural beliefs, and consumer well-being. I use experimental methods to investigate how consumers navigate the moral and social backdrop of the marketplace.

  • A.M. Reed, J.B. Cohen & A.K. Bhattacharjee (2009). When Brands are Built from Within: A Social Identity Pathway to Liking and Evaluation. In D.J. MacInnis, C.W. Park & J.R. Priester (Eds.), Handbook of Brand Relationships (pp. 124-150). Armonk, NY: M.E. Sharpe, Inc.
Mengyu Ye

Doctoral Research in Consumer Behavior

  • Role: Daily Supervisor
  • PhD Candidate: Mengyu Ye
  • Time frame: 2016 -

Editorial positions

  • International Journal of Research in Marketing

    Editorial Board

  • Journal of Consumer Research

    Editorial Board


Visiting address

Office: Mandeville Building T10-32
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Latest publication

A.K. Bhattacharjee & J.D. Dana (2018). Not All Folk-Economic Beliefs are Best Understood through Our Ancestral Past. Behavioral & Brain Sciences.