C. (Chuqiao) Zhou MSc

Chuqiao Zhou
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Organisation
Affiliated since 2016

PhD Track Where East Meets West in the “OBOR” Initiative: The Relationship between Corporate Sustainability, Globalization and Localization

The "One Belt One Road" initiative proposed by the Chinese government calls worldwide attention to globalization and localization, leading to a sustainable development direction. The intent of this proposed study is to investigate how corporate sustainability can be achieved by adopting globalization and localization under this context. This project thus employs both qualitative and quantitative methods to conceptualize corporate sustainability and discuss its theoretical connection with globalization and localization from the paradox perspective. It explores the feasible mechanisms between paradox of globalization and localization with corporate sustainability and investigates the role of government as the primary stakeholder that participates in this process. On this basis, the project explores to what extent the paradox of globalization and localization will impact corporate sustainability. Besides, given that leaders' paradoxical thinking offers itself as an effective tool for managing organizational paradoxes, this project further tries to find how individual paradoxical thinking can facilitate the paradox of globalization and localization. This project may provide insights on what corporate sustainability means and encompasses, the potential mechanisms between corporate sustainability, globalization and localization at firm level. Additionally, it can contribute to the literature by extending the awareness of paradoxical thinking to a broader context of globalizing and localizing.

Globalization, localization, sustainability, paradox theory, paradoxical thinking
Time frame
2016 -


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