D. (Davide) Bavato MSc

Davide Bavato
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Logistics & Information Systems
Affiliated since 2015

Davide Bavato is a doctoral candidate at the Rotterdam School of Management. He holds a joint master degree in International Business from Stockholm School of Economics and CEMS.

His primary line of research explores the ‘receiving side’ of creativity, how individuals and groups respond to creative ideas, artefacts or behaviors. His dissertation delves into the socio-cognitive factors that influence the evaluation of creativity and the ability to recognize the potential of new opportunities.

PhD Track With New Eyes: The Recognition of Novelty and Novel Ideas

Whereas novel ideas introduce an opportunity for innovation, it is the human experience of novelty that permits innovation to thrive or that warrants its demise. This dissertation explores the factors and forces regulating how people respond to novel and creative manifestations, and in particular what guides their recognition of novelty and novel ideas. It is argued that recognition of novelty should be understood for both its perceptual and performative nature – people’s ability to evaluate the substantive novelty of an idea, but also the role these evaluations have in establishing when novelty is valued as such. It is offered a multidisciplinary review of empirical findings and theoretical intuitions on why people differ in their responses to creativity and novelty. From the review, an intuitive framework surfaces, highlighting the interplay between the characteristics of the idea, its creator, audience, and context in determining how novelty is received. It is finally proposed that differences in evaluations predict the fate of new ideas in the competition for recognition – stronger levels of disagreement should mask the value of new ideas and put them at a higher risk of being overlooked unless said disagreement arises from a genuine plurality of interests: in this situation, controversy is a marker of an idea’s ability to attract attention, stimulate debate, and earn recognition. The validity of these propositions is tested on 26’480 ideas competing over 156 design and innovation tournaments. This work holds implications for individuals and organizations in the pursuit of novelty, showing how innovation needs people generating new ideas, and people looking with new eyes.

Creativity, novelty, new ideas, idea evaluation, idea selection, recognition, disagreement
Time frame
2015 -
Research Seminar
As: Coordinator


Visiting address

Office: Mandeville Building T09-24
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam