E. (Eduardo) Notario Garcia

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate (parttime programme)
Affiliated since 2021

PhD Track Threats as a trigger of change: How reputational threats impact on identity

Research on reputations and crisis communication has analyzed crisis events predominantly from an episodic perspective and has focused primarily on the external consequences of a crisis to an organization’s reputation, ignoring internal implications such as the impact on organizational identity, character and capability. My aim with this dissertation is to develop theory on this other side of a reputational crisis, looking at it as a process that triggers development and change in organizational identity. I will enquire into reputational threats as experienced by organizations and their members during and after a reputational crisis and into how these threats affect organizations internally. These findings may contribute a new theoretical perspective of looking at reputation and may facilitate a better understanding of the inside dynamics behind identity development around character and capability, providing new insights into how firms can better build and manage their identity as well.

reputation, identity, character, capability, social evaluation, reputational threats, identity change, identity development
Time frame
2021 -


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