Florian Deutzmann is Assistant Professor of Marketing at the Department of Business Economics, Erasmus School of Economics (ESE).
His main research interests lie in strategic marketing decisions such as new product introductions and phenomena with potential for market-wide impact. To study related topics, Florian builds on modern econometric modelling approaches. He applies his research, among others, to entertainment products and pharmaceutical drugs.
F.A. Deutzmann (2014, juli 22). Essays on New Product Launch in System Markets. IESE Business School (University of Navarra) (126 pag.) Prom./coprom.: prof.dr. S. Stremersch.
Institute for Operations Research and the Management Sciences
American Marketing Association
Office: Tinbergen Building H15-15
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