G. (Gui) Liberali

Endowed Professor
RSM - Rotterdam School of Management
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2010

Gui Liberali is the Endowed Professor of Digital Marketing at the Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, natural language processing, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage: www.guiliberali.org

  • G. Liberali (2016). Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). Overig.
  • G. Liberali (2013). Top Talent Researcher, Erasmus School of Economics 2013. Overig.
  • G. Liberali (2010). John D.C. Little Best Paper Award - Finalist. Overig.
  • G. Liberali (2010). Salary Grant (Two Years) - Marie Curie Actions - European Comission. Overig.
  • G. Liberali (2009). Emerald Group Citation of Excellence, top 50 of 15000 Papers in Management Journals. Overig.
Xin Zhou

E-commerce success: traffic, bouncing and conversion

  • Role: Daily Supervisor
  • PhD Candidate: Xin Zhou
  • Time frame: 2015 -

Editorial positions

  • Management Science

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Co-Editor Special Issue

  • Marketing Science

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Member Editorial Review Board

  • Journal of Marketing Research

    Ad Hoc Reviewer

Side positions

  • Co-Chair of the 1st Joint Symposium AMA(American Marketing Association)-EMAC(European Marketing Academy)

    Co-Chair of the Symposium, along with Eitan Muller, Roland Rust, and Stefan Stremersch

  • Erasmus Center for Marketing and Innovation (ecmi.nl)

    Co-founder (2012) and co-director (2012-2014)

  • Marketing Seminar Series at Erasmus University

    Coordinator 2010-2012

  • eCode - Erasmus Center for Optimization of Digital Experiments (www.erim.nl/ecode)

    Scientific Director

2012
May
14
2012
April
23
2012
March
12
2012
February
13
2011
December
05
2011
November
21
2011
September
05

Address

Visiting address

Office: Mandeville Building T10-14
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

G. Liberali (2016). Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). Overig.