Prof.Dr. G. (Gui) Liberali

Endowed Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2010

Gui Liberali is the Endowed Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, natural language processing, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage:Â www.guiliberali.org

  • Role: Daily Supervisor
  • PhD Candidate: Xin Zhou
  • Time frame: 2015 -

Editorial positions (5)

  • International Journal of Research in Marketing

    Co-Editor Special Issue

  • International Journal of Research in Marketing

    Member Editorial Review Board

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • Management Science

    Ad Hoc Reviewer

  • Marketing Science

    Ad Hoc Reviewer

Side positions (4)

  • Co-Chair of the 1st Joint Symposium AMA(American Marketing Association)-EMAC(European Marketing Academy)

    Co-Chair of the Symposium, along with Eitan Muller, Roland Rust, and Stefan Stremersch

  • Erasmus Center for Marketing and Innovation (ecmi.nl)

    Co-founder (2012) and co-director (2012-2014)

  • Marketing Seminar Series at Erasmus University

    Coordinator 2010-2012

  • eCode - Erasmus Center for Optimization of Digital Experiments (www.erim.nl/ecode)

    Scientific Director

2014
May
27
2012
May
14
Research Seminar
As: Coordinator
2012
April
23
Research Seminar
As: Coordinator
2012
April
16
Research Seminar
As: Coordinator
2012
April
02
2012
March
12
Research Seminar
As: Coordinator
2012
February
13
Research Seminar
As: Coordinator
2011
December
12
2011
December
05
Research Seminar
As: Coordinator
2011
November
21
Research Seminar
As: Coordinator
2011
September
05
Research Seminar
As: Coordinator
2011
June
27
2011
May
16
2011
April
26
Research Seminar
As: Coordinator
2011
April
26
2011
February
28
2011
February
21
2011
January
31
2011
January
25
2011
January
17
Research Seminar
As: Coordinator
2010
September
14
2009
December
08

Address

Visiting address

Office: Mandeville Building T10-14
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands