I.P. (Ivo) Esseveld MSc
PhD Track Creative Industries and Business Model Innovation: Innovation Capabilities Oriented Towards Product and Service Innovation?
This proposal examines under which conditions firm innovation capabilities lead to firm performance. Firm innovation capabilities are widely regarded to be critical for firms to increase performance but it is not clear how the application of innovation capabilities translate into higher firm performance. I aim to fill this gap in the literature by proposing that different innovation outcomes (i.e., product and service innovation versus business model innovation) mediate the relationship between firm innovation capabilities and firm performance. I propose that allocation of scarce capabilities for different innovation outcomes is moderated by different orientations (creative and financial). Specifically, I expect that a financial orientation should enhance the effect of innovation capabilities on business model innovation. Conversely, a creative orientation should enhance the effect of innovation capabilities on product and service innovation. The setting for this research is the creative industries’ sector in which tension exists in balancing financial and creative orientations.
- Business Model Innovation, Firm Innovation Capabilities, Creative Industries, Orientations
- Time frame
- 2015 -
Office: Mandeville Building T09-42
Burgemeester Oudlaan 50
3062 PA Rotterdam
3000 DR Rotterdam