dr. M. (Maciej) Szymanowski

Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2010

Research interests: Modeling consumer learning and inference making, Bayesian learning models, brand choice models. Private label brands, brand management, product placement, social media, online marketing.

Szymanowski, M. & E. Gijsbrechts (2013).A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under reivew.

Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing (forthcoming).

Szymanowski, M. & E. Gijsbrechts (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research : Vol. 49, No. 2, pp. 231-246.

Stamos, A. & M. Szymanowski (2010). Virtual Product Placement. Working Paper

  • Role: Co-promotor, Daily Supervisor
  • PhD Candidate: Weiyi Deng
  • Time frame: 2016 -

Editorial positions (2)

  • Journal of Marketing Research

    Ad Hoc Reviewer

  • International Journal of Research in Marketing

    Ad Hoc Reviewer

  • Current Topics in Marketing Research (2018/2019, 2017/2018)
  • Advanced Marketing Decision Models (2017/2018)


Visiting address

Office: Mandeville Building T10-11
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam