M. (Muhammad) Asim

Erasmus School of Economics (ESE)
Erasmus University Rotterdam
ERIM Doctoral Student
Field: Marketing
Affiliated since 2015

PhD Project

Collaborative Idea Selection

This project is concerned with the structure of open evaluation processes at the front end of new product development and examines how the various design elements of such processes interact with the traditional managerial decision making for the selection of innovative new product ideas.

new product development, innovation management, open innovation, crowd-sourcing, crowd-voting, group decision making, behavioral decision theory
Time frame
2015 -


Visiting address

Office: Tinbergen Building H08-23
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam

Supervisory team

Muhammad Asim
Professor of Marketing