Dr. P.C. (Pieter) Schoonees

Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Marketing
Affiliated since 2011

Pieter Schoonees is an assistant professor in the Department of Marketing Management at RSM, Erasmus University. His expertise lie in the fields of computational statistics, machine learning and psychometrics. Pieter's research focuses on developing statistical and machine learning algorithms and applying these to secondary data. A special interest is the use of such techniques for the analysis of data gathered from neuroscienfic studies.


  • Academic (3)
    • van Herk, H., Schoonees, P., Groenen, P., & Rosmalen, J. (2018). Competing for the same value segments? Insight into the volatile Dutch political landscape. PLoS One (online), 13(1), [e0190598]. https://doi.org/10.1371/journal.pone.0190598

    • Schoonees, P., Roux, N., & Coetzer, RLJ. (2016). Flexible Graphical Assessment of Experimental Designs in R: The vdg Package. Journal of Statistical Software, 74(3), 1-22. https://doi.org/10.18637/jss.v074.i03

    • Schoonees, P., Velden, M., & Groenen, P. (2015). Constrained Dual Scaling for Detecting Response Styles in Categorical Data. Psychometrika, 80(4), 968-994. https://doi.org/10.1007/s11336-015-9458-9

  • Academic (2)
    • Schoonees, P., Groenen, P., & Velden, M. (2015). Least-squares Bilinear Clustering of Three-way Data. (EI report series 2014-23 ed.) Econometric Institute, Erasmus University. EI report series Vol. 2014-23

    • van Herk, H. H., Schoonees, P., Groenen, P., & van Rosmalen, JM. J. (2015). Competing for the Same Value Segments: Explaining the Volatile Dutch Political Landscape. ERIM Report Series Research in Management. http://hdl.handle.net/1765/78753

  • Academic (3)
    • Schoonees, P. (Author). (2015). cds: Constrained Dual Scaling for Detecting Response Styles. Software, The Comprehensive R Archive Network.

    • Schoonees, P. (Author). (2015). lsbclust: Least-Squares Bilinear Clustering for Three-Way Data. Software, The Comprehensive R Archive Network.

    • Schoonees, P. (Author). (2014). vdg: Variance Dispersion Graphs and Fraction of Design Space Plots. Software, The Comprehensive R Archive Network.

  • Role: Co-promotor
  • PhD Candidate: Marina Lenkovskaya
  • Time frame: 2021 -
  • Role: Co-promotor
  • PhD Candidate: Ting-Yi Lin
  • Time frame: 2021 -
  • Advanced R (2020/2021, 2019/2020)

The marketing group at Rotterdam School of Management, Erasmus University seeks highly motivated PhD students looking to study topics in marketing science, consumer behaviour, and consumer neuroscience. Strong applicants typically have backgrounds in economics, psychology, business, statistics, neuroscience, or computer science, and are looking to pursue careers as world-class academic researchers. Students define and execute their own projects in consultation with their advisers, and thus need creativity, self-direction, and a passion for scientific research.

Read more
PhD Defence
As: Speaker
PhD Seminar ERIM Doctoral Programme
As: Speaker


Visiting address

Office: Mandeville Building T10-13
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam