Dr. (Serena) D'Hooge
Publications
Article (1)
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Academic (1)
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du Plessis, C., D'Hooge, S., & Sweldens, S. (Accepted/In press). The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes. Journal of Consumer Research. https://www.researchgate.net/publication/373256019_The_Science_of_Creating_Brand_Associations_A_Continuous_Trinity_Model_Linking_Brand_Associations_to_Learning_Processes
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Address
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands