prof.dr. S. (Stefano) Puntoni

Stefano Puntoni
Full Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2005

Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).

Stefano joined RSM after completing a PhD in marketing at London Business School. His research has appeared in leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Nature Human Behavior, Organizational Behavior and Human Decision Processes, and Management Science, and has been featured in media outlet such as Harvard Business Review, The Times, and the Wall Street Journal.

Most of his ongoing research investigates how new technology is changing consumption and society, with a focus on automation, Artificial Intelligence, and the general topic of technological unemployment.

He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards, including a Marie Curie Fellowship from the European Commission. He is an Associate Editor at Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing, and the International Perspectives Director of the Association for Consumer Research. 

Stefano teaches in the areas of marketing strategy, brand management, and decision making. He has taught at Lancaster University, London Business School, Bocconi University, and the American University in Cairo. The Financial Times named him a “Professor to Watch”.

Publications (44)

Articles (36)

Book Contributions

  • T. Ambler & S. Puntoni (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press

Inaugural Speech

  • S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management

Professional Publications (6)

PhD Tracks (20)

Revitalizing Brand and Brand Portfolios: Essays on Brand and Brand Portfolio Management Strategies
  • Role: Member Doctoral Committee
  • PhD Candidate: Baris Depecik
  • Time frame: 2008 - 2016
Social Context Effects on Decision-Making: A neurobiological approach
  • Role: Member Doctoral Committee
  • PhD Candidate: Mirre Stallen
  • Time frame: 2007 - 2013
The Functions and Dysfunctions of Memory Cues
The Functions and Dysfunctions of Memory Cues
  • Role: Daily Supervisor, Co-promotor
  • PhD Candidate: Daniel Fernandes
  • Time frame: 2008 - 2013
Others. Essays on interpersonal and consumer behaviour
  • Role: Member Doctoral Committee
  • PhD Candidate: Irene Consiglio
  • Time frame: 2009 - 2016
Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission
  • Role: Member Doctoral Committee
  • PhD Candidate: Ezgi Akpinar
  • Time frame: 2007 - 2013
Preference Construction under Prominence
  • Role: Member Doctoral Committee
  • PhD Candidate: Ioannis Evangelidis
  • Time frame: 2010 - 2015
Are You Talking to Me? Addressing Consumers in a Globalised World
  • Role: Co-promotor
  • PhD Candidate: Anne-Sophie Lenoir
  • Time frame: 2011 - 2015
Interpersonal Consumer Decision Making
  • Role: Member Doctoral Committee
  • PhD Candidate: Laura Straeter
  • Time frame: 2012 - 2017
Consumers and Producers
  • Role: Promotor
  • PhD Candidate: Elisa Maira
  • Time frame: 2012 - 2018
Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  • Role: Member Doctoral Committee
  • PhD Candidate: Rumen Pozharliev
  • Time frame: 2012 - 2017
How Technology Shapes Consumption: Implications for identity and judgement
  • Role: Promotor
  • PhD Candidate: Eugina Leung
  • Time frame: 2014 - 2019
Influencers: The Role of Social Influence in Marketing
  • Role: Promotor
  • PhD Candidate: Christilene du Plessis
  • Time frame: 2014 - 2017
PhD Project in Consumer Behavior
  • Role: Promotor
  • PhD Candidate: Manissa Gunadi
  • Time frame: 2015 -
Contextualized Consumers: Theories and Evidence on Consumer Ethics, Product Recommendations, and Self-Control
  • Role: Promotor
  • PhD Candidate: Jia Gai
  • Time frame: 2015 - 2020
Man versus Machine: Unraveling the Dynamics Between Humans and Machines in Consumer Behavior
  • Role: Promotor
  • PhD Candidate: Gizem Yalcin
  • Time frame: 2017 -
Essays on Product Quality
  • Role: Member Doctoral Committee
  • PhD Candidate: Anika Stuppy
  • Time frame: 2013 - 2018
Doctoral Research in Marketing (Consumer Behavior)
  • Role: Promotor
  • PhD Candidate: Almira Abilova
  • Time frame: 2019 -
Context Dependent Valuation. A neuroscientific perspective on consumer decision-making
  • Role: Member Doctoral Committee
  • PhD Candidate: Linda Couwenberg
  • Time frame: 2012 -
Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)
  • Role: Promotor
  • PhD Candidate: Begum Celiktutan
  • Time frame: 2020 -
Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)
  • Role: Promotor
  • PhD Candidate: Ibraheem Saleh Omar Badahdah
  • Time frame: 2020 -

Recognition (1)

Side positions

  • Lancaster University

    Visiting Professor

Courses (2)

Past
  • Specialization Module on Consumer Behavior (2019/2020)

Events (58)

2015
March
13
Embracing Diversity
Inaugural Address
As: Speaker
2011
May
09
ERIM Research Clinic: Bilingualism and Emotional Intensity: Implications for Advertising and Marketing Research
ERIM Research Clinic
As: Speaker
2010
June
21
Advertising, Movies and Crime
Research Seminar
As: Coordinator
2010
June
11
Viral Videos: The True Reach of Online Video Advertisements
Research Seminar
As: Coordinator
2010
May
17
Evolution, Life History Theory, and Consumer Behavior: Influences of Current and Childhood Environment on Financial Risk
Research Seminar
As: Coordinator
2010
April
19
Search and Choice in Online Consumer Auctions
Research Seminar
As: Coordinator
2010
April
12
Network Effects and Personal Influences: The Diffusion of an Online Social Network
Research Seminar
As: Coordinator
2010
March
30
Position Competition in Sponsored Search Advertising
Research Seminar
As: Coordinator
2010
March
22
The Benefits of Prosocial Spending, for Individuals and Organizations
Research Seminar
As: Coordinator
2010
March
15
Product Customization Decisions
Research Seminar
As: Coordinator
2010
March
01
"Sticky Desires or Tricky Self-Control? Dynamics of Attentional Biases in Responses to Temptations"
Research Seminar
As: Coordinator
2010
February
15
Customer-Base Analysis in a Discrete-Time Non-contractual Setting
Research Seminar
As: Coordinator
2010
February
08
The Evolution of Brand Preferences: Evidence from Consumer Packaged Goods
Research Seminar
As: Coordinator
2010
January
20
Preference Consistency, Emotion, and Cognition
Research Seminar
As: Coordinator
2009
December
09
An Empirical Analysis of Individual Level Casino Gambling Behavior
Research Seminar
As: Coordinator
2009
December
04
How Incumbent Retailers React and How This Affects Their Sales Outcomes
Research Seminar
As: Coordinator
2009
November
26
Individually Adapted Sequential Conjoint-Choice Designs in the Presence of Consumer Heterogeneity
Research Seminar
As: Coordinator
2009
November
23
Does a Broken Heart Lead to an Empty Wallet? The Effects of Social Exclusion on Personal Spending and Consumption
Research Seminar
As: Coordinator
2009
November
16
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Research Seminar
As: Coordinator
2009
November
09
Measuring the Impact of Mergers on Innovation with a Matching Model
Research Seminar
As: Coordinator
2009
November
02
The Social Endocrinology of Dominance: Hormones, Brain, and Behavior
Research Seminar
As: Coordinator
2009
October
22
Optimizing Service Productivity
Research Seminar
As: Coordinator
2009
October
12
Punishing the Wrong and the Guiltless: An Investigation of Injustice-Inspired Consumer Deviance
Research Seminar
As: Coordinator
2009
October
05
"The Intrinsic Benefits of Status"
Research Seminar
As: Coordinator
2009
October
02
Understanding Optimism: The Antecedents and Consequences of Anticipatory Purchase
Research Seminar
As: Coordinator
2009
September
28
An Interpretive Frame Model of State Dependent Learning: The Moderating Role of Content - State Association
Research Seminar
As: Coordinator
2009
August
31
Subtle Reminders of Money Change People's Behavior
Research Seminar
As: Coordinator
2009
June
29
From Individual Psychology to Cultural Trends: Virality and Abandonment in News and Names
Research Seminar
As: Coordinator
2009
June
15
Unexpected Benefits of Being Less Rather Than More Similar: How Mindset and Brand Presentation Influence Copycat Evaluation
Research Seminar
As: Coordinator
2009
May
25
When is Life Like a Box of Chocolates? Providing Multiple Units of a Good Attenuates the Endowment Effect
Research Seminar
As: Coordinator
2009
May
18
Measuring the Mere Measurement Effect in Non-Experimental Field Settings
Research Seminar
As: Coordinator
2009
May
08
European Directive on Consumer Rights and its Impact on B2C Sales and Marketing
Research Seminar
As: Coordinator
2009
April
24
When Talk is "Free": An Analysis of Subscriber Behavior under Two- and Three-Part Tariffs
Research Seminar
As: Coordinator
2009
April
20
Selling Your Product Through Competitors' Retail Outlets
Research Seminar
As: Coordinator
2009
April
15
Inequality, Status, and Consumption
Research Seminar
As: Coordinator
2009
April
06
Diffusion Forecasts Using Social Interactions Data
Research Seminar
As: Coordinator
2009
March
30
Modeling Churn and Usage Behavior in Contractual Settings
Research Seminar
As: Coordinator
2009
March
23
A Model of Image Advertising
Research Seminar
As: Coordinator
2009
March
19
Signaling Identity Through Brands: The Role of Perceived Authenticity
Research Seminar
As: Coordinator
2009
March
16
Forecasting, Censoring and Scalability for Social Networking Data
Research Seminar
As: Coordinator
2009
March
13
Damned if you do, damned if you don't
Research Seminar
As: Coordinator
2009
March
02
Decoding Market Disruption: New Framework, Model, and Findings
Research Seminar
As: Coordinator
2009
February
23
Choice Models Based On Mixed Discrete/Continuous PDFs
Research Seminar
As: Coordinator
2009
February
20
Customer Responses to Forced Channel Migration
Research Seminar
As: Coordinator
2009
February
02
White Space Is More than Burning Money: Economic Signalling Meets Commercial Rhetoric
Research Seminar
As: Coordinator
2009
January
26
A Dynamic Model of Sponsored Search Advertising Preliminary and Incomplete
Research Seminar
As: Coordinator
2009
January
19
The Who and Why of Context Dependent Choice
Research Seminar
As: Coordinator
2009
January
12
Gist in a Glance: Ad Processing in 100 ms or Less
Research Seminar
As: Coordinator
2008
November
24
CAM: A Spreading Activation Network of Subcategory Positioning when Categorization Uncertainty is High
Research Seminar
As: Coordinator
2008
November
10
The Illusion of Avoiding Bias: How Correcting for Perceived Influence Can Make a Recommendation More Effective
Research Seminar
As: Coordinator
2008
November
03
Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting
Research Seminar
As: Coordinator
2008
October
20
Customer Evolution in Sales Channel Migration
Research Seminar
As: Coordinator
2008
October
06
Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice
Research Seminar
As: Coordinator
2008
September
29
Conditioning as a Source of Liking: There is Nothing Simple about It
Research Seminar
As: Coordinator
2008
September
22
Evaluative Conditioning 2.0: Direct and Indirect Transfer of Affect to Brands
Research Seminar
As: Coordinator
2008
September
15
The Competitive Implications of A "No-Haggle" Pricing Policy: The Case of the Access Toyota Program
Research Seminar
As: Coordinator
2008
September
12
Information Session about the ERIM Research Participation System (ERPS) (EBL Subject Pool)
Institute Event
As: Speaker
2008
September
08
Dynamic Market-Level Effects of Highly Regulated Advertising Messages
Research Seminar
As: Coordinator

Awards (2)

Address

Visiting address

Office: Mandeville Building T10-21
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Latest publication

S. Puntoni, R. Walker Reczek, M. Giesler & S. Botti (2021). Consumers and Artificial Intelligence: An Experiential Perspective. Journal of Marketing, 85 (1), 131-151.