prof.dr. S. (Stefano) Puntoni
Full Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Fellow ERIM
Field: Marketing
Affiliated since 2005
Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).
Professor Puntoni is a former MSI Young Scholar and the recipient of various grants and awards including a Marie Curie Fellowship from the European Commission and an ERIM award for Outstanding Performance by a Young Researcher.
His research has appeared in prestigious international journals including Management Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Organizational Behavior and Human Decision Processes.
His teaching expertise is in the areas of brand management, marketing strategy, and consumer behavior. He currently teaches brand management in RSM's Executive MBA programme and marketing strategy in RSM's MSc Marketing programme. He is also active in open enrollment and customised executive education. Professor Puntoni is currently a Visiting Professor at Lancaster University (UK) and has taught at London Business School, Bocconi University (Milan), and the American University in Cairo (Egypt). The Financial Times named him a ‘Professor to Watch’.
He joined RSM after completing his PhD at London Business School.
Publications (38)
Articles (30)
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E. Leung, G. Paolacci & S. Puntoni (2018). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research . doi: 10.1509/jmr.16.0443
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B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
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B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
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B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
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O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
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D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
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S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
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B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
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S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
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O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
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B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
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A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
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B. de Langhe, S.M.J. van Osselaer, S. Puntoni & D. Fernandes (2012). Can you feel it? Emoties adverteren en meten in een vreemde taal. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012 (4), 59-74.
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S.T.L.R. Sweldens, S. Puntoni, J. Kruger & M. Vissers (2012). The Bias in the Bias: Socially Desirable Responding in Comparative Optimism. In Advances in Consumer Research
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A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
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L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
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S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: 10.1509/jmkr.48.3.413
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S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
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S. Puntoni, J. Vanhamme & R. Visscher (2011). Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40 (1), 25-41. doi: 10.2753/JOA0091-3367400102
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B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
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R.W. Hamilton, S. Puntoni & N.T. Tavassoli (2010). Categorization by Groups and Individuals. Organizational Behavior and Human Decision Processes, 112 (1), 70-81. doi: 10.1016/j.obhdp.2010.01.002
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S. Puntoni, J.E. Schroeder & M. Ritson (2010). Meaning Matters: Polysemy in Advertising. Journal of Advertising, 39 (2), 51-64. doi: 10.2753/JOA0091-3367390204
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S. Puntoni, B. de Langhe & S.M.J. van Osselaer (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35 (6), 1012-1025. doi: 10.1086/595022
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S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2009). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. In A.L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 667)
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S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2007). At Your Own Risk: The Influence of Self-Identity on Perceived Vulnerability to Identity-Specific Risks. In D. Lerman & D. Luna (Eds.), Proceedings of the Society for Consumer Psychology (pp. 230-231)
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S. Puntoni & N.T. Tavassoli (2007). Social Context and Advertising Memory. Journal of Marketing Research, 44 (2), 284-296. doi: 10.1509/jmkr.44.2.284
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S. Puntoni & N.T. Tavassoli (2005). Motivational Influences of Social Context on Consumer Behavior. In Advances in Consumer Research (pp. 280-282)
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T. Ambler, F. Kokkinaki & S. Puntoni (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20 (2), 94-110.
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S. Puntoni (2002). Towards a Framework for Understanding Consumer Acceptance of Pricing Systems in an Online Shopping Environment. Finanza Marketing e Produzione, 20 (2), 94-110.
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S. Puntoni (2001). Self-Identity and Purchase Intention: An Extension of the Theory of Planned Behavior. In European Advances in Consumer Research (pp. 130-134)
Book Contributions
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T. Ambler & S. Puntoni (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press
Inaugural Speech
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S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
Professional Publications (6)
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S. Puntoni (2018). Amazing Machines and the Quest for Meaning in Consumption. GfK Marketing Intelligence Review, 10 (2), 18-23. doi: 10.2478/gfkmir-2018-0013
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S. Puntoni (2016). Why twice as fast doesn't always mean twice the value. RSM Discovery - Management Knowledge, 26 (2), 19-20.
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A.S.I. Lenoir, S. Puntoni, A. Reed & P.W.J. Verlegh (2015). Het targeten van etnische minderheden: de ene generatie is de andere niet. In A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts & J.E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 65-78). Haarlem: Spaar en Hout
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A.S.I. Lenoir & S. Puntoni (2014). Consumer responses to ethnic targeted marketing. RSM Insight, 17 (1), 16-17.
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S. Puntoni, J. Vanhamme & R. Visscher (2012). Strategic ambiguity in minority targeting. RSM Insight, 10 (2), 15-17.
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S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender identity and breast cancer campaigns. RSM Insight, 7 (3), 4-6.
PhD Tracks (16)
- Role: Member Doctoral Committee
- PhD Candidate: Baris Depecik
- Time frame: 2008 - 2016
- Role: Member Doctoral Committee
- PhD Candidate: Mirre Stallen
- Time frame: 2007 - 2013
- Role: Daily Supervisor, Co-promotor
- PhD Candidate: Daniel Fernandes
- Time frame: 2008 - 2013
- Role: Member Doctoral Committee
- PhD Candidate: Irene Consiglio
- Time frame: 2009 - 2016
- Role: Member Doctoral Committee
- PhD Candidate: Ezgi Akpinar
- Time frame: 2007 - 2013
- Role: Member Doctoral Committee
- PhD Candidate: Ioannis Evangelidis
- Time frame: 2010 - 2015
- Role: Co-promotor
- PhD Candidate: Anne-Sophie Lenoir
- Time frame: 2011 - 2015
- Role: Member Doctoral Committee
- PhD Candidate: Laura Straeter
- Time frame: 2012 - 2017
- Role: Promotor
- PhD Candidate: Elisa Maira
- Time frame: 2012 - 2018
- Role: Member Doctoral Committee
- PhD Candidate: Rumen Pozharliev
- Time frame: 2012 - 2017
- Role: Promotor
- PhD Candidate: Eugina Leung
- Time frame: 2014 -
- Role: Promotor
- PhD Candidate: Christilene du Plessis
- Time frame: 2014 - 2017
- Role: Promotor
- PhD Candidate: Manissa Gunadi
- Time frame: 2015 -
- Role: Promotor
- PhD Candidate: Jia Gai
- Time frame: 2015 -
- Role: Promotor
- PhD Candidate: Gizem Yalcin
- Time frame: 2017 -
- Role: Member Doctoral Committee
- PhD Candidate: Anika Stuppy
- Time frame: 2013 - 2018
Recognition (1)
Side positions
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Lancaster University
Visiting Professor
Courses (3)
- Current Topics in Marketing Research (2018/2019, 2017/2018, 2016/2017)
Past
- ERIM Research Clinic Marketing (2017/2018, 2016/2017)
- Marketing Strategy (2017/2018, 2016/2017)
Events (58)
2015
March
13
2011
May
09
ERIM Research Clinic
As: Speaker
2010
June
21
2010
June
11
2010
May
17
Research Seminar
As: Coordinator
2010
April
19
2010
April
12
Research Seminar
As: Coordinator
2010
March
30
2010
March
22
Research Seminar
As: Coordinator
2010
March
15
2010
March
01
Research Seminar
As: Coordinator
2010
February
15
2010
February
08
Research Seminar
As: Coordinator
2010
January
20
2009
December
09
2009
December
04
Research Seminar
As: Coordinator
2009
November
26
Research Seminar
As: Coordinator
2009
November
23
Research Seminar
As: Coordinator
2009
November
16
Research Seminar
As: Coordinator
2009
November
09
Research Seminar
As: Coordinator
2009
November
02
Research Seminar
As: Coordinator
2009
October
22
2009
October
12
Research Seminar
As: Coordinator
2009
October
05
2009
October
02
Research Seminar
As: Coordinator
2009
September
28
Research Seminar
As: Coordinator
2009
August
31
2009
June
29
Research Seminar
As: Coordinator
2009
June
15
Research Seminar
As: Coordinator
2009
May
25
Research Seminar
As: Coordinator
2009
May
18
Research Seminar
As: Coordinator
2009
May
08
Research Seminar
As: Coordinator
2009
April
24
Research Seminar
As: Coordinator
2009
April
20
2009
April
15
2009
April
06
2009
March
30
2009
March
23
2009
March
19
Research Seminar
As: Coordinator
2009
March
16
2009
March
13
2009
March
02
2009
February
23
2009
February
20
2009
February
02
Research Seminar
As: Coordinator
2009
January
26
Research Seminar
As: Coordinator
2009
January
19
2009
January
12
2008
November
24
Research Seminar
As: Coordinator
2008
November
10
Research Seminar
As: Coordinator
2008
November
03
2008
October
20
2008
October
06
Research Seminar
As: Coordinator
2008
September
29
Research Seminar
As: Coordinator
2008
September
22
Research Seminar
As: Coordinator
2008
September
15
Research Seminar
As: Coordinator
2008
September
12
Institute Event
As: Speaker
2008
September
08
Research Seminar
As: Coordinator
Awards (2)
- ERIM Award for 'Outstanding Performance by a Young Researcher' (2010)
- Fellowship - EUR (2007)
Address
Visiting address
Office: Mandeville Building T10-21
Burgemeester Oudlaan 50
3062 PA Rotterdam
Postal address
Postbus 1738
3000 DR Rotterdam
Netherlands
