T. (Tatjana) Schneidmüller MSc

Tatjana Schneidmüller
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
ERIM PhD Candidate
Field: Strategy & Entrepreneurship
Affiliated since 2015

PhD Track Audience engagement and legitimization of technological discontinuities: banks’ strategic adoption of FinTech

Historically shielded from new entrants and experimentation with novel, potentially disruptive technologies, tightly regulated and traditionally conservative industries are currently experiencing an explosion of technology-based startup activity. In finance, in particular, financial technology (FinTech) holds the promise to deliver better, cheaper, and more transparent services, combined with a heightened customer experience by applying modern technology solutions to financial services. As such, fintech poses threats to established banking practices and costumer expectations of incumbent banks.

In her research, Tatjana focuses on incumbent firms’ strategic responses to competence-destroying technological discontinuities, looking at how established commercial banks in Europe adapt to the emergence of FinTech. Her research seeks to quantitatively clarify the timing, intensity, and mode of FinTech adoption by theorizing both the benefits and constraints imposed by organizational legitimacy, as well as the engagement of external audiences (e.g., peer banks, analysts, and the public) in the process of collective acceptance of disruptive technologies.

technological discontinuities, FinTech, audience engagement, organizational legitimacy
Time frame
2015 -
As: Contact


Visiting address

Office: Mandeville Building T07-44
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam