Dr. V. (Vardit) Landsman-Schwartz
Vardit Landsman-Schwartz is an Assistant Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.
I. Ater & V. Landsman - Schwartz (2017). Testing Alternative Learning Theories: Evidence from Subscription Contracts (forthcoming). The Journal of Industrial Economics .
I. Ater & V. Landsman (2013). Do Customers Learn from Experience? Evidence from Retail Banking. Management Science, 59 (9), 2019-2035. doi: 10.1287/mnsc.1120.1694
S. Stremersch, V. Landsman & S. Venkataraman (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32 (1), 89-110. doi: 10.1287/mksc.1120.0757
V. Landsman & S. Stremersch (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75 (6), 39-54. doi: 10.1509/jmkg.75.6.39
V. Landsman & M. Givon (2010). The Diffusion of a New Service: Combining Service Consideration and Brand Choice. Quantitative Marketing and Economics, 8 (1), 91-121. doi: 10.1007/s11129-009-9077-9
Book Contributions (3)
V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry (forthcoming). In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models . -: Springer International Publishing
V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry . New York Heidelberg Dordrecht London: Springer
N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic
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