Dr. V.G. (Vijay Ganesh) Hariharan

Erasmus School of Economics (ESE)
Erasmus University Rotterdam
Member ERIM
Field: Marketing
Affiliated since 2010

Vijay Ganesh Hariharan is an Associate Professor of Marketing at Erasmus School of Economics, Erasmus University. His primary research interests lie in empirical modeling of issues related to new product introductions and retail brand management. He is also interested in modeling endogeneity and dynamics in various marketing phenomenon. He holds a Ph.D. in Marketing and M.A. in Economics from the State University of New York at Buffalo.

Editorial positions (3)

  • Marketing Science

    Ad Hoc Reviewer

  • Journal of Consumer Research

    Ad Hoc Reviewer

  • MIS Quarterly

    Ad Hoc Reviewer

Organization Memberships

ERIM Conference
As: Contact, Coordinator


Visiting address

Office: Tinbergen Building H15-13
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam