dr.ir. Y. (Ying) Zhang

Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam
Associate Member ERIM
Field: Organisation
Affiliated since 2012

Dr. ir. Ying Zhang owns a cross-disciplinary background including industrial engineering, economics, and management. She actively contributes as a scholar, educator, advisor, TEDxSpeaker, business developer, and a social entrepreneur. At RSM, she is an Associate Dean for China Business & Relations, a tenured Professor of Entrepreneurship and Innovation; she is also the founder and the head of the Erasmus-Huawei Collaboration Program, New Silk Road InstituteErasmus China Business Center, and executive chairwoman of Identitat Global Forum. Professor Zhang has been a Visiting Professor and a Research Fellow at Harvard University (Harvard Business School, Harvard Law School), Honorary Professor at Beijing Jiaotong University and a guest professor at Shanghai University of Finance and Economics. She serves as a strategic advisor at Strategic Swiss Partners; a Global Network Partner for GLORAD, an Academic Advisory Board Member of Amsterdam School of International Business; and a Senior Academic Advisor for the Steering Group of Dutch National Framework of the BBA Program International Business. Professor Zhang is awarded as one of the Top 30 Thinkers under the Radar by Thinkers50.com,  “Top 40 Business School Professor Under 40”  worldwide; A NativeSociety Featured Business School Professors in the USA, an Elite Professional Woman by National Association of Professional Women (in the USA), and Harvard Business Review China Business Mentor.  She is also an active contributor to the Belt-Road-Initiative in Europe and the Project Leader (from Erasmus) in China’s National Key Research on International Inland Transportation under China’s Belt-Road-Initiative Plan and China’s Strategic International Science and Technology Innovation Cooperation. Professor Zhang's academic insight on United Nations SDG9 has won 2019  "MOOC Award of Excellence " from SDGAcademy and UNSDSN.  

 Professor Zhang promotes the relevance of academic research and argues for the necessity of cross-sector collaboration between business, education research,  and social-economic circumstance.  She advocates the value of social innovation as well as the effort to build a sustainable community. Her studies and opinions have been published and quoted by the global leading media and managerial journals such as Bloomberg, Financial Times, ChinaDaily, China Economics Net,  Washington Post, China Policy Review (Formerly China Economic Report), Caixin, EuroBiz, NRC, China Radio International, RushHour(AM1300), EUreporter, People's Daily, EFMD GlobalFocus, Wirtschafts Woche, CKGSB Knowledge, Managerial Insight, SAGE Knowledge, Harvard Business Review, and Harvard Economics Review, etc. Professor Zhang applies phenomena-driven analytical teaching methodology by using her teaching cases from HBS, RSM, and IVEY and encouraging students' cross-disciplinary development.  Her speeches are among with governments, NGOs, Corporates at educational, industrial, and political forums such as with Academic of Management Association, Management and Organization Review, EFMD- AACSB-Associated Deans Meetings, European Union Think-Tanks, Horasis  Conferences, World Economic Forum, European Space Agency, NRC, CCTV, as well as TED Talk , etc. 

On research, Professor Zhang supervises cross-disciplinary studies at graduate, executive, and Ph.D. level.  Her research and derived social impact are at both macro and micro levels, from both an academic and practice angle, varying from social-economic transition and entrepreneurship development, Inequality-based society towards equality-based sharing value society and future of jobs, to corporate entrepreneurship, globalization-localization paradox, The Belt & Road Initiative, sharing value, FinTech (to TechFin), to entrepreneurship wellness, happiness, and business education.

 Professor Zhang cherishes the Tradition of Chinese Philosophy and Yoga Sutra. She is also the co-founder of ZPA Mindbody institution in Boston, dedicating to Yoga and Tai Chi, studying and offering Mind-Body Wellbeing practice and knowledge.   

  • Role: Daily Supervisor
  • PhD Candidate: Anna Petruchenya
  • Time frame: 2013 - 2018
  • Role: Daily Supervisor
  • PhD Candidate: Fan Jia
  • Time frame: 2014 - 2019

Organization Memberships (2)

Side positions (9)

  • United Nations University-MERIT

    Affiliated Researcher

  • RSM Master Program of Chinese Economy and Business Program

    Academic Director

  • Beijing Jiaotong University

    Honorary Professor

  • Rotterdam School of Management

    Associate Dean for China Business and Relations

  • Harvard Business School

    Visiting Professor

  • Johnson Graduate School of Management, Cornell University

    Visiting Scholar

  • Harvard Law School

    Visiting Research Fellow

  • Amsterdam School of International Business

    Academic Board Member

  • Steering Group of Dutch National Framework of BBA International Business Program

    Senior Academic Advisor

Research Seminar
As: Contact, Coordinator
Research Seminar
As: Contact, Coordinator
Research Seminar
As: Coordinator, Contact


Visiting address

Office: Mandeville Building T10-52
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam