Does Doing Good Lead to Doing Better? Insights and Challenges


Speaker


Abstract

In recent years, few notions have so fully captured the corporate imagination as that of corporate social responsibility (CSR); its relevance, role and returns are at the forefront of corporate consciousness today. In this presentation, I will provide an overview of my research on CSR, which takes a strategic, stakeholder (e.g., consumers, employees, investors) approach to understand its short and long-term outcomes. The presentation will also highlight some of the challenges facing the optimal formulation, implementation and evaluation of CSR strategies, pointing to key areas of future investigation.
 
Contact information:
Guido Berens
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