Does Doing Good Lead to Doing Better? Insights and Challenges
Speaker
Sankar Sen
Baruch College,
City University of New York
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Abstract
In recent years, few notions have so fully captured the corporate imagination as that of corporate social responsibility (CSR); its relevance, role and returns are at the forefront of corporate consciousness today. In this presentation, I will provide an overview of my research on CSR, which takes a strategic, stakeholder (e.g., consumers, employees, investors) approach to understand its short and long-term outcomes. The presentation will also highlight some of the challenges facing the optimal formulation, implementation and evaluation of CSR strategies, pointing to key areas of future investigation. |
Contact information: |
Guido Berens |
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Information
- Type
- Research Seminar
- Programme
- Organisation
- Date
- Fri. 12 Oct. 2007
- Time
- 00:00
- Location
- Mandeville Building T03-32
Coordinator
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
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