European Directive on Consumer Rights and its Impact on B2C Sales and Marketing



In October 2008, the European Commission launched a first draft of what might become an extremely important Directive on ‘consumer rights’. Twinned with the recently enacted Directive on Unfair Commercial Practices, this directive not merely codifies the already existing Directives on consumer law, but also adds specific instruments aimed at balancing the interests of businesses and consumers. Although it is unclear whether this draft will result in actual legislation, it seems worthwhile to discuss the implications of several provisions of this draft on marketing techniques and sales and service conditions in B2C contracts. Relevant topics are, e.g., pre-contractual information duties, cooling-off periods, unfair contract terms, set-up of internet sites.
Aim of the talk is to discuss highlights, complications, and loopholes of the draft Directive.
Presentation by: Willem H. van Boom (professor at the Erasmus School of Law and chairman of the Dutch Consumer Authority Appeals Advice Commission). For a complete profile, please visit
Contact information:
Dr. S. Puntoni