Farewell Symposium in Honor of Berend Wierenga

Event in Honor of Berend Wierenga’s Retirement as Professor of Marketing
Rotterdam School of Management, Erasmus University Rotterdam

8.30 – 9.00:  Arrival

9.00 – 9.45: Jehoshua Eliashberg, Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management, The Wharton School, University of Pennsylvania
The film industry: From theory to practice

9.45 – 10.30 Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
Marketing resource allocation with hard metrics and soft metrics

10.30 – 11.00 Coffee Break

11.00 – 11.45 Ale Smidts, Professor of Marketing, Rotterdam School of Management, Erasmus University Rotterdam
Peer group influence: A neurobiological perspective

11.45 – 12.30 Gary L. Lilien, Distinguished Research Professor of Management Science, Research Director, Institute for the Study of Business Markets (ISBM), The Smeal College of Business, Pennsylvania State University
Why managers don’t use marketing decision models and what to do about it: a tribute to Berend Wierenga

12.30 – 13.30 Lunch

13.30 – 14.15 Stefan Stremersch, Desiderius Erasmus Distinguished Chair of Economics and Chaired Professor of Marketing, Erasmus School of Economics, Erasmus University Rotterdam
Unraveling citation and reviewing behavior: An evaluation of the interesting

14.15 – 15.00 Arvind Rangaswamy, Jonas H. Anchel Professor and Professor of Marketing, The Smeal College of Business, Pennsylvania State University
Technology-mediated marketing:  Social media and social networks

15.00 – 16.00 Break

(A Building, Aula)

16:00 – 17.00 Official Academic Farewell Address by Berend Wierenga (Aula)
Managerial decision making in marketing: outside and inside the box

17.00 - Reception