Advanced Econometric Marketing Models


Dennis Fok
  • Speaker
Erasmus School of Economics (ESE), Erasmus University Rotterdam

Event Information

Type
PhD Defence
Programme
Marketing
Date
Thu. 6 Nov. 2003
Contact
Time
16.00-17.00 hours
E-mail
Location
Senaatszaal, Woudestein
Number


Abstract

The present availability of large databases in marketing, concerning, for example, store-level sales or individual purchases, has led to an increased demand for appropriate econometric models to deal with these data. The typical database contains information on revealed preferences, measured by for example sales, market shares or brand choices. In this thesis we study econometric models for some of these series, to be precise, we consider market shares, purchase timing and brand choices. These models allow us to, for example, gain insight into the effect of marketing instruments on consumer behavior. Examples of topics we discuss are heterogeneity in decision processes and the development of easily interpretable models to capture dynamical features in market shares and interpurchase times. Additionally, we contribute to the econometric literature by extending and developing models and estimating techniques.

Philip Hans Franses
Professor of Applied Econometrics and Professor of Marketing Research
  • Promotor
Richard Paap
Professor of Econometrics
  • Co-promotor
Gerrit van Bruggen
Professor of Marketing
  • Member Doctoral Committee
Pradeep Chintagunta
Pradeep Chintagunta
  • Member Doctoral Committee
Marnik Dekimpe
Marnik Dekimpe
  • Member Doctoral Committee