Combining Quantitative and Qualitative Research Methods – Richness of Details and Hypothesis Testing at the Same Time
Speaker
Saeed Khanagha
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
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Abstract
Which research approach, qualitative or quantitative, suits your project better? Despite inherent differences in the methodologies, you may find it possible and beneficial to complement, combine, or mix quantitative analysis with qualitative data and vice versa. In this session, I will compare the benefits and challenges of each setting in answering research questions of my PhD project and will explain the synergies in combination of the methods. First, a pure qualitative method approach that was used in my two initial publications will be presented, and then we discuss how mixed method proved to be helpful in taking the research a step further. Below topics will be covered in the presentation:
- Grounded theory building: Defining the research questions, data collection process, analysis and narrative writing, and publishing the research
- Mixture of multiple case research and survey methods: Motivations for and benefits of concurrent theory development and testing, strategies and challenges in the data collection and analysis processes
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Information
- Type
- PhD Seminar ERIM Doctoral Programme
- Programme
- Strategy & Entrepreneurship
- Date
- Thu. 23 May. 2013
- Time
- 12:00 - 12:45
- Location
- Mandeville Building T03-07
Contact
Hendra Wijaya
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Coordinators
Pourya Darnihamedani
Erasmus School of Economics (ESE),
Erasmus University Rotterdam
Hendra Wijaya
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Clint Pennings
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Basak Manders
Rotterdam School of Management (RSM),
Erasmus University Rotterdam
Related events
Tue. 23 Apr. 2024
Research Seminar
Relatedness, Organization Structure, and Market Entry: Evidence From a Demand Shock
Vikas A. Aggarwal
(INSEAD)
Thu. 13 Jun. 2024
PhD Defence
Making a Life on the Margins: An ethnographic account from Kutupalong
S M Musa
(Erasmus University Rotterdam)