2014 ECMI Symposium on Marketing & Innovation



Event Information

Type
Conference
Programme
Marketing
Date
Tue. 27 May. 2014
Contact
Time
2-day event
E-mail
Location
Rotterdam
Number


Abstract

This symposium is the inaugural edition of a bi-annual symposium series organized jointly by the American Marketing Association (AMA) and the European Marketing Academy (EMAC).

The symposium aims to address issues related to the fields of marketing and innovation. The plenary and concurrent sessions will feature thought leaders from both academia and industry. These sessions will contribute to a broad range of subjects such as: new marketing approaches, new methodologies, generation of innovations, study of market feasibility for innovations, go-to-market strategies for innovations and others.

Gui Liberali
Endowed Professor of Digital Marketing
  • Coordinator
Roland Rust
Roland Rust
  • Coordinator
Stefan Stremersch
Professor of Marketing
  • Coordinator