Next generation business strategies for the base of the pyramid: where are we now and what needs to be done?



In 2011 Ted London edited together with Stuart Hart a much heralded book on ‘new approaches for building mutual value’. The main title of the book was ‘next generation business strategies for the base of the pyramid’.  The book discussed so-called ‘second generation’ Bottom of the Pyramid‘ (BOP) innovations, techniques and business models. In this research seminar Prof. London will discuss the state-of-affairs regarding the BOP discussion and will share with interested faculty recent research venues in this area in general and at the University of Michigan in specific. A co-presentation will be held by prof. Van Tulder, on recent research of the department of Business-Society Management and the Partnerships Resource Centre on ‘inclusive business models’ – including BOP 3.0 business models. They will consider the outline of a joint research agenda together with other faculty at RSM.    

Ted London is a senior research fellow at the William Davidson Institute and a member of the faculty at the University of Michigan’s Ross School of Business.  An internationally recognized expert on the intersection of business strategy and poverty alleviation, his research focuses on enterprise strategies for low-income markets, capabilities for cross-sector collaborations, and poverty-reduction outcomes of business ventures.

 He has published numerous articles, reports, and teaching cases, sits on several advisory boards, and shares his research in venues across the globe.  He has also advised dozens of leadership teams in the corporate, non-profit, and development sectors.  Before coming to Michigan, London was on the faculty at the University of North Carolina. Prior to that, he held senior management positions in three continents.  

Rob van Tulder is the academic Director of the Partnerships Resource Centre and ORG Fellow. He has published on transitions to sustainable enterprises, inclusive business models and partnerships for the Sustainable Development Goals.