On Friday, the 18th of May 2018, Steven Sweldens, Endowed Professor of Consumer Behavior and Marketing, presented his inaugural address entitled ‘Puppets on a String? Studying Conscious and Unconscious Processes in Consumer Research’.
In her dissertation ‘Strategic renewal in institutional contexts: The paradox of embedded agency’, Jacomijn Klitsie studies the drivers and performance effects of institutional entrepreneurship at micro- and macro-levels of analysis.
In his dissertation ‘Investigating Routines and Dynamic Capabilities for Change and Innovation’, Emre Karali unravels how routines and dynamic capabilities are related to change and innovation within organizations
Gui Liberali, Endowed Professor of Digital Marketing at Rotterdam School of Management, Erasmus University (RSM) and ERIM Fellow will deliver his inaugural address Learning with a purpose: The balancing acts of machine learning and individuals in the digital society on Friday, 25 May 2018. He will argue that the sheer scale and velocity of online experiments allow firms to learn and apply valuable knowledge rapidly to develop better consumer services and products on an unprecedented scale, but there are challenges. Advances in machine learning and reinforcement learning are providing ways to tackle some of these challenges.
Steven Sweldens, Endowed Professor of Consumer Behavior and Marketing at Rotterdam School of Management, Erasmus University (RSM) and ERIM Fellow will deliver his inaugural address Puppets on a String? Studying Conscious and Unconscious Processes in Consumer Research on Friday, 18 May 2018. His research demonstrates that advertisements have automatic effects on consumers’ attitudes towards products and brands. Consumers are influenced by simple marketing messages without their awareness of the source of the influence, and beyond their ability to control or counter the effects. Sweldens will discuss this evidence in light of the popular theory that humans have two systems of processing information, one operating consciously, the other unconsciously. He will argue that we now should acknowledge that the human mind cannot be neatly divided into two complementary thought processing systems. The reality is much more complex.
Dr Stefano Tasselli, ERIM Member and Assistant Professor at Rotterdam School of Management, Erasmus University (RSM) was named one of the world’s 40 most inspiring business school professors under 40 on 23 April by Poets&Quants, a website devoted to coverage of business schools.
In her dissertation ‘Tug-of-War: Why and when teams get embroiled in power struggles’, ERIM’s Lisanne van Bunderen aims to unravel why and when power struggles emerge within organizational teams.
In his dissertation ‘The Cross-sectional and Time-Series Dynamics of Corporate Finance: Empirical evidence from financially constrained firms’, Stefan van Kampen discusses the access to finance of mostly financially constrained firms on several dimensions.
In his dissertation ‘Optimal Transportation Plans and Portfolios for Synchromodal Container Networks', Bart van Riessen proposes an integrated approach for optimising synchromodal container transportation.
In her dissertation ‘Essays on Cooperatives: Emergence, Retained Earnings, and Market Shares’, ERIM’s Anna Petruchenya focuses on agricultural cooperatives, conceptualizing and evaluating their emergence patterns, delineating decision rights regarding their profit distribution and investigating the determinants of their market share in the European Union.