Benedict Dellaert and Bas Donkers earn Netspar grant for projects on pension communication and decision-making
Fixed retirement incomes and the traditional retirement age of 65 have recently come under pressure, and individual pension participants are increasingly asked to take a share of responsibility in providing for their retirement. As a consequence, many pension product providers and the Dutch government are looking for ways to enhance pension participants’ understanding of pension risks and to increase participants’ willingness to make active pension decisions.
Professors <link people benedict-dellaert _blank>Benedict Dellaert and <link people bas-donkers _blank>Bas Donkers recognise the importance of developing (online) communication tools that directly meet individual pension participant’s information needs, and have received a large vision grant worth €250,000 from Netspar to support two three-year PhD projects and extensive data collection on the topic.
In the projects that they coordinate they will examine several key questions about how to best use online interactive tools to communicate with pension participants and how to support their decisions at various stages of the pension decision making process. The research will be conducted in a close cooperation between researchers at the Erasmus School of Economics and Netspar partners Achmea and Robeco.
- Benedict Dellaert and Bas Donkers are the Scientific Directors of the <link research centres customer-value-chains _blank>Customer Value Chains Centre and are associate researchers of the <link research centres marketing-of-innovation _blank>Erasmus Centre for Marketing of Innovation (ECMI).
