Publications


2018
Tobback, E., Daelemans, W., Junque de Fortuny, E., Naudts, H. & Martens, D. Belgian economic policy uncertainty index: improvement through text mining. International Journal of Forecasting, Accepted. doi: http://dx.doi.org/10.1016/j.ijforecast.2016.08.006
2016
Junque de Fortuny, E., De Smedt, T., Martens, D. & Daelemans, W. Media coverage in times of political crisis: A text mining approach. Expert Systems with Applications, 39 (14), 11616-11622. doi: http://dx.doi.org/10.1016/j.eswa.2012.04.013
Martens, D., Junque de Fortuny, E., Clark, J. & Provost, F. Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics. MIS Quarterly, 40 (4), 869-888. doi: http://misq.org/mining-massive-fine-grained-behavior-data-to-improve-predictive-analytics.html
2015
Liberali, G., Muller, E., Rust, Roland T. & Stremersch, S. Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32 (3). doi: http://dx.doi.org/10.1016/j.ijresmar.2015.08.001
2014
Hauser, J., Liberali, G. & Urban, G. Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment. Management Science, 60 (6), 1594-1616. doi: http://dx.doi.org/10.1287/mnsc.2014.1961
Liberali, G. Morphing advertising to improve online campaign success. RSM Discovery - Management Knowledge, 20 (4), 12-14.
Urban, G., Liberali, G., Bordley, R., Macdonald, E. & Hauser, J. Morphing Banner Advertising. Marketing Science, 33 (1), 27-46. doi: http://dx.doi.org/10.1287/mksc.2013.0803
2013
Liberali, G., Urban, G. & Hauser, J. Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments. International Journal of Research in Marketing, 30 (2), 101-113. doi: http://dx.doi.org/10.1016/j.ijresmar.2012.07.002
2011
Liberali, G. Comments on Product Line Design Optimization. International Journal of Research in Marketing, 28 (1), 28-29. doi: http://dx.doi.org/10.1016/j.ijresmar.2011.01.002
Liberali, G., Gruca, T. & Nique, W. Effects of Sensitization and Habituation in Durable Goods Markets. European Journal of Operational Research, 212 (2), 398-410. doi: http://dx.doi.org/10.1016/j.ejor.2011.01.038
2009
Hauser, J., Urban, G., Liberali, G. & Braun, M. Rejoinder Response to Comments on "Website Morphing". Marketing Science, 28 (2), 227-228. doi: 10.1287/mksc.1080.0485
Hauser, J., Urban, G., Liberali, G. & Braun, M. Website Morphing. Marketing Science, 28 (2), 202-223. doi: 10.1287/mksc.1080.0459
Urban, G., Hauser, J., Liberali, G., Braun, M. & Sultan, F. Morphing the Web - Building Empathy, Trust, and Sales. MIT Sloan Management Review, 50 (4), 53-61.