e-Code: Erasmus Centre for Optimization of Digital Experiments

The Erasmus Centre for Optimization of Digital Experiments (eCode) is fjounded by the  marketing department at Rotterdam School of Management at Erasmus University, and the Erasmus Research  Institute of Management, We are engaged in and provide support to the Erasmus Centre for Data Analytics.

The goal of eCode is to develop and disseminate machine learning and optimization methods, concepts, and tools that help firms improve the way they use the Internet to connect and interact with their consumers. This includes new ways to design and optimize digital experiments, new multi-armed bandits algorithms (such as website morphing), randomized controlled  trials of marketing methods/tools (A/B experiments), online field experiments, and behavioural analytics.