The winner of the 2020 AMA Global Marketing SIG Excellence in Global Marketing Research Award is Martijn de Jong, Professor of Marketing Research at Erasmus School of Economics for his article “A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products” with Jan-Benedict Steenkamp, Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. De Jong and Steenkamp will be recognised for their article at the 2020 AMA Global Marketing Conference in Taormina (May, 18- 21 2020).
Consistently ranked in the top of management research centres in Europe, the Erasmus Research Institute of Management (ERIM) has created an environment for the development of internationally recognised management knowledge with academic and societal impact since 1998.
ERIM researchers, a community of over 350 management scientists, are focused on the real needs of business and management, and dedicated to produce relevant and excellent research that adds innovative dimensions to management knowledge. ERIM combines publishing in leading academic journals with effective dissemination through research projects and an advanced doctoral programme in business and management fro aspiring researchers. Where possible, research is created in conjunction with business.