Over the summer, there have been many changes in the ERIM Office. We have said goodbye to Prof. dr. Kirsten Rohde, Dr. Frank Wijen, Bep Klop, Felicia Mok, and Dr. Phoebe Mui. On the other hand, we warmly welcome Prof. dr. Pilar Garcia-Gomez, Dr. Rebecca (Bex) Hewett, Silvija Prancane-Verhoef, and Vusala Guliyeva.
Consistently ranked as one of the top management research centres in Europe, the Erasmus Research Institute of Management (ERIM) has been cultivating an environment for the development of internationally recognised management knowledge with academic and societal impact since 1998.
ERIM researchers, a community of almost 350 management scientists, are focused on the real needs of business and management, and dedicated to producing relevant and excellent research that adds innovative dimensions to management knowledge. ERIM combines publishing in leading academic journals with effective dissemination through research projects and advanced doctoral programmes in business and management for aspiring researchers. Where possible, research is created in conjunction with business.
In his dissertation, 'Asymmetric Information in Programmatic Advertising.
Three studies on adverse selection, mechanism choices, and fee structures.', ERIM's Francesco Balocco delved into the world of programmatic advertising supply chain, where he investigated the role of asymmetric information in the relationships between advertisers (buyers), publishers (sellers), and Ad Exchanges (auction platforms). Through three studies, Francesco’s research addressed the complexities of asymmetric information, conflicting incentives, and mechanism choices existing within programmatic advertising - opening up new avenues for improving the programmatic advertising supply chain, fostering greater trust, and shaping the future of digital advertising.