Economics, psychology, and neuroscience are converging today into the unified discipline of Neuroeconomics with the ultimate aim of providing a single, general theory of human choice behaviour. Neuroeconomics can provide social scientists and future managers with a deeper understanding of how they make their own decisions, and how others decide. How does our brain arrive at a “good” or “fair” decision? What does our brain perceive as valuable and how do we learn the value of features of our environment? Is it possible to use recordings from consumers' brains to predict their purchasing intentions? Research at the Erasmus Centre for Neuroeconomics aims to answer these questions.
In her dissertation 'Behavioural and Neural Evidence for Processes Underlying Biases in Decision-Making' Catalina Ratala? provided insights into how certain, seemingly trivial, aspects that pertain to the decision at hand can have a substantial impact on the final outcome, both in social and in consumer contexts.
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Neuromarketing: Inside the mind of consumers.
The outstanding achievements of researchers at ERIM were recognised in its annual awards on 24 November. Six awards were presented for work that contributes to new knowledge and societal impact in international business and management through dissertations and articles across a range of subject areas. New knowledge that was recognised in the ERIM Awards focused on neural representations of consumer experience; social identity and information exchange; collaboration across boundaries; disaster relief logistics; and bringing the principles of open science forward to younger generations.
Sebastian Speer was awarded a doctorate with the distinction cum laude for his dissertation: The (Dis)Honest and (Un)Fair Brain: Investigating the Neural Underpinnings of Moral Decisions.
In his dissertation Sebastian provided three contributions to better understand the neurocognitive underpinnings of individual differences in moral decision-making. First, it provides reconciliation of a long-standing debate in the literature on the role of cognitive control in (dis)honesty. Second, he contributed by identifying stable neural markers that can be used to predict individual differences in (dis)honesty. Lastly, Sebastian provided a behavioral paradigm that can be used to inconspicuously measure voluntary, spontaneous and repeated cheating on a trial-by-trial basis in the MRI scanner or while recording EEG.
Ground-breaking research by Ale Smidts and Maarten Boksem of the Erasmus Centre for Neuroeconomics has been recognised with the Insight Scientist of the Year award from the Dutch centre of expertise for marketing professionals, MOA.
ERIM
is the joint research institute of Rotterdam School of Management, Erasmus University and the Erasmus School of Economics, Erasmus University Rotterdam.
