In her dissertation 'Context Dependent Valuation. A neuroscientific perspective on consumer decision-making’, Linda Couwenberg takes an interdisciplinary approach to study how different types of contextual information can increase the desirability of anticipated outcomes and thereby influence common, everyday, consumer behaviors.
Erasmus Centre for Neuroeconomics
The Erasmus Centre for Neuroeconomics
Economics, psychology, and neuroscience are converging today into the unified discipline of Neuroeconomics with the ultimate aim of providing a single, general theory of human choice behaviour. Neuroeconomics can provide social scientists and future managers with a deeper understanding of how they make their own decisions, and how others decide. How does our brain arrive at a “good” or “fair” decision? What does our brain perceive as valuable and how do we learn the value of features of our environment? Is it possible to use recordings from consumers' brains to predict their purchasing intentions? Research at the Erasmus Centre for Neuroeconomics aims to answer these questions.
In his dissertation 'Managing External Temporal Constraints in Manual Warehouses’, Arpan Rijal studies the impact of external temporal constraints in three operational planning problems at manual warehouses. By developing mathematical models for the problem, this dissertation proposes solution approaches for them and conducts computational experiments to derive insights.
Hang-Yee Chan was awarded a doctorate with the distinction cum laude for his dissertation 'Decoding the consumer’s brain: Neural representations of consumer experience’. Hang-Yee studies on consumer experience – what consumers think about brands, how they feel about services, whether they like certain products – is crucial to marketing practitioners.
In her dissertation 'Emotional Experience and Advertising Effectiveness: On the use of EEG in marketing’ Esther Eijlers extends existing knowledge by elucidating two proposed aims of neuromarketing, using EEG: offering additional insight into implicit processes (here, emotions) and contributing to predicting behavioral, market level, responses or ‘advertising effectiveness’.