An interview with Alex Genevsky about his research using brain activity to predict the real-world success of crowdfunded film projects (Studio Erasmus at the International Film Festival Rotterdam)
Erasmus Centre for Neuroeconomics
The Erasmus Centre for Neuroeconomics
Economics, psychology, and neuroscience are converging today into the unified discipline of Neuroeconomics with the ultimate aim of providing a single, general theory of human choice behaviour. Neuroeconomics can provide social scientists and future managers with a deeper understanding of how they make their own decisions, and how others decide. How does our brain arrive at a “good” or “fair” decision? What does our brain perceive as valuable and how do we learn the value of features of our environment? Is it possible to use recordings from consumers' brains to predict their purchasing intentions? Research at the Erasmus Centre for Neuroeconomics aims to answer these questions.
Ale Smidts will present work on Diversification in the workshop on "Active and Passive Methods of Brain Mapping 2017" at the National Research University, Higher School of Economics in Moscow: https://www.hse.ru/en/cdm-centre/bms2017/
Esther Eijlers and Hang-yee Chan will present their work at the NeuroPsychoEconomics Conference in Antwerp, June 8-9.