Erasmus Centre for Neuroeconomics

The Erasmus Centre for Neuroeconomics

Economics, psychology, and neuroscience are converging today into the unified discipline of Neuroeconomics with the ultimate aim of providing a single, general theory of human choice behaviour. Neuroeconomics can provide social scientists and future managers with a deeper understanding of how they make their own decisions, and how others decide. How does our brain arrive at a “good” or “fair” decision? What does our brain perceive as valuable and how do we learn the value of features of our environment? Is it possible to use recordings from consumers' brains to predict their purchasing intentions? Research at the Erasmus Centre for Neuroeconomics aims to answer these questions.


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