Chan, H-Y., Boksem, M., Venkratraman, V., Dietvorst, RC., Scholz, C., Vo, K., Falk, E. B. & Smidts, A. (2023). Neural signals of video advertisement liking: Insights into psychological processes and their temporal dynamics. Journal of Marketing Research, 1-23.

Casado‐Aranda, L.‐A., Sánchez‐Fernández, J., Bigne, E., & Smidts, A. (2023). The application of neuromarketing tools in communication research: A comprehensive review of trends. Psychology & Marketing, 40, 1737-1756.         

Speer, S. P. H., Keysers, C., Barrios, J. C., Teurlings, C. J. S., Smidts, A., Boksem, M. A. S., Wager, T. D., & Gazzola, V. (2023). A multivariate brain signature for reward. NeuroImage271, [119990].

Speer, S., Martinovici, A., Smidts, A., & Boksem, M. (2023). The acute effects of stress on dishonesty are moderated by individual differences in moral default. Scientific Reports13(1), [3984].


Zhang, C., Beste, C., Prochazkova, L., Wang, K., Speer, S. P. H., Smidts, A., Boksem, M. A. S., & Hommel, B. (2022). Resting-state BOLD signal variability is associated with individual differences in metacontrol. Scientific Reports12(1), [18425].

Scholz, C., Chan, H-Y., Poldrack, R. A., de Ridder, D. T. D., Smidts, A., & van der Laan, L. N. (2022). Can we have a second helping? A preregistered direct replication study on the neurobiological mechanisms underlying self-control. Human Brain Mapping43(16), 4995-5016.

Speer, S.P.H., Smidts A., Boksem, M.A.S. Cognitive Control and Dishonesty (2022). Trends in Cognitive Sciences, 26(9), 796-808. doi: 10.1016/j.tics.2022.06.005

Speer, S. P. H., Smidts., A, & Boksem, M. A. S. (2022). Individual differences in (dis)honesty are represented in the brain’s functional connectivity at rest. NeuroImage 246, 11876. doi: 10.1016/j.neuroimage.2021.118761


Speer, S. P. H., Smidts., A, & Boksem, M. A. S. (2021). Cognitive control promotes either honesty or dishonesty, depending on one’s moral default. Journal of Neuroscience 41 (42) 8815-8825. doi: 10.1523/JNEUROSCI.0666-21.2021

Speer, S.P.H., Smidts A. & Boksem,M.A.S., (2021). Different Neural Mechanisms Underlie Non-habitual Honesty and Non-habitual Cheating. Frontiers in Neuroscience, doi: 10.3389/fnins.2021.610429


Speer, S.P.H., Smidts A. & Boksem,M.A.S., (2020). Cognitive control increases honesty in cheaters but cheating in those who are honest. Proceedings of the National Academy of Sciences of the United States of America, 117 (32) 19080-19091. doi: 10.1073/pnas.2003480117

Losecaat Vermeer A.B., Boksem, M.A.S., Gausterer, C., Eisenegger, C., Lamm, C. (2020). Testosterone increases risk-taking for status but not for money. PsyRXiv, doi:10.31234/, preprint

Speer, S.P.H., Smidts A., Boksem, M.A.S.,  (2020). Individual differences in (dis)honesty are represented in the brain’s functional connectivity: Robust out-of-sample prediction of cheating behavior. BioRXiv, doi:10.1101/2020.05.12.091116, preprint

Eijlers, E., Boksem, M.A.S. & Smidts, A.,(2020). Measuring neural arousal for advertisements and its relationship with advertising success. Frontiers in Neuroscience 14. doi: 10.3389/fnins.2020.00736

Couwenberg, L.E., Boksem, M.A.S., Sanfey, A.G., Smidts, A., (2020). Neural Mechanisms of Choice Diversification. Frontiers in Neuroscience 14, .doi:/10.3389/fnins.2020.00502

Losecaat Vermeer, A.B., Boksem, M.A.S., Sanfey, A.G., (2020). Third-party decision-making under risk as a function of prior gains and losses . Journal of Economic Psychology, 77(3), 102-206doi: 10.1016/j.joep.2019.102206

Speer, S.P.H., Boksem, M.A.S., (2020). Decoding fairness motivations from multivariate brain activity patterns. Social Cognitive and Affective Neuroscience, 14 (11), 1197-1207  doi: 10.1093/scan/nsz097

Tong, L., Acikalin, Y., Genevsky, A., Shiv, B., Knutson, B., (2020). Brain activity forecasts video engagement in an internet attention market. PNAS, 117(12), 6936-6941. doi: 10.1073/pnas.1905178117

Chan H.Y., Smidts A., Schoots V.C., Sanfey A.G. & Boksem .A.S. (2020). Decoding dynamic affective patterns to naturalistic videos with shared neural patterns. Neuroimage, 216, 116618. doi: 10.1016/j.neuroimage.2020.116618


Speer, S.P.H., Boksem, M.A.S., (2019). Decoding fairness motivations from multivariate brain activity patterns. Social Cognitive and Affective Neuroscience, 14(11), 1197–1207. doi: 10.093/scan/nsz097

Chan H.Y., Smidts A., Schoots V.C., Dietvorst R.C. & Boksem M.A.S., (2019). Neural similarity at temporal pole and cerebellum predicts out-of-sample preference and recall for video stimuli. Neuroimage, 197, 391-401. doi: 10.1016/j.neuroimage.2019.04.076

Eijlers, E., Smidts, A. & Boksem, M.A.S., (2019). Implicit measurement of emotional experience and its dynamics. PLoS One (online)

Levallois C., Smidts A. & Wouters, P.F. (2019). The emergence of neuromarketing investigated through online public communications (2002-2008). Business History. doi: 10.1080/00076791.2019.1579194

Kim, B. Genevsky, A., Knutson B., Tsai, J. (2019). Culturally-valued facial expressions enhance loan request success. Emotion, doi: 10.1037/emo0000642


Knutson, B., Genevsky, A., (2018). Neuroforecasting aggregate choice. Current Directions in Psychological Science 27(2), 110-115

Stallen, Mirre, Rossi, Filippo, Heijne, Amber, Smidts, Ale, De Dreu, Carsten K.W., & Sanfey, Alan G., (2018). Neurobiological Mechanisms of Responding to Injustice. Journal of Neuroscience 38(12), 2944-2954

Chan, H.Y.  Boksem, M.A.S. & Smidts, A., (2018). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. Journal of Marketing Research 55(4), 600-615


Genevsky, A., Yoon, C., Knutson, B., (2017). When brain beats behavior: Neuroforecasting crowdfunding outcomes. Journal of Neuroscience 37(36), 8625-8634.

Couwenberg, L.E., Boksem, M.A.S., Dietvorst, R.C., Worm, L., Verbeke, W.J.M.I. & Smidts, A. (2017). Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness. International Journal of Research in Marketing, 34 (2017) 355-366.


Boksem, M.A.S. & Smidts, A. (2015). Brain responses to movietrailers predict individual preferences for movies and their population-wide commercial success. Journal of Marketing Research 52 (4), 482-492.

Genevsky, A., Knutson, B. (2015). Neural affective mechanisms predict market-level microlending. Psychological Science, 26 (9), 1411-1422. doi: 10.1177/0956797615588467


 Hytonen, K.A., Baltussen, G., Assem, M.J. van den, Klucharev, V.A., Sanfey, A.G. & Smidts, A. (2014). Path Dependence in Risky Choice: Affective and Deliberative Processes in Brain and Behavior. Journal of Economic Behavior and Organization 107 (11), 566-581.

Smidts, A., Hsu, M, Sanfey, A.G., Boksem, M.A.S., Ebstein, R.B., Huettel, S.A., Kable, J.W., Karmarkar, U.M., Kitayama, S., Liberzon, I., Knutson, B., Lohrenz, T., Stallen, M. & Yoon, C (2014). Advancing Consumer Neuroscience. Marketing Letters, 25(3), 257-267.

Losecaat Vermeer, A.B., Boksem, M.A.S., Sanfey, A.G. (2014) Neural mechanisms underlying context-dependent shifts in risk preferences. Neuroimage, 103, 355-363


Boksem, M.A.S., Mehta, P.H., Van den Bergh, B., van Son, V., Trautmann, S.T., Roelofs, K., Smidts, A. & Sanfey, A.G.  Testosterone Inhibits Trust but Promotes Reciprocity (2013). Psychological Science, 24 (11), 2306-2314.

Tops, M., Boksem, M.A.S., Koole S. Subjective effort derives from a neurological monitor of performance costs and physiological resources (2013). Behavioral and Brain Sciences, 36, 703-704. 

Stallen, M., Smidts, A. & Sanfey, A.G. (2013). Peer influence: Neural mechanisms underlying in-group conformityFrontiers in Human Neuroscience, 7


Fahrenfort, J. J., Van Winden, F., Pelloux, B., Stallen, M. & Ridderinkhof, K. R. (2012). Neural correlates of dynamically evolving interpersonal ties predict prosocial behaviorFrontiers in Neuroscience, 6.

Levallois, C., Clithero, J.A., Wouters, P.F., Smidts, A. & Huettel, S.A. (2012). Translating upwards: Linking the neural and social sciences via neuroeconomicsNature Reviews Neuroscience, 13(11), 789-797.

Van der Helden, J., Boksem, M.A.S. (2012). Medial Frontal Negativity reflects learning from positive feedback . Psychophysiology, 49(8), 1109-1113.

Boksem, M.A.S., Smolders, R., De Cremer, D. (2012). Social power and approach-related neural activity. Social, Cognitive and Affective Neuroscience, 7, 516-520.

Stallen, M., De Dreu, C. K. W., Shalvi, S., Smidts, A. & Sanfey, A.G. (2012). The herding hormone: Oxytocin stimulates in-group conformity. Psychological Science, 23(11), 1288-1292.

Yoon, C, Ganzalez, R., Bechara, A., Berns, G.S., Dagher, A.A., Dube, L., Huettel, S.A., Kable, J.W., Liberzon, I., Plassmann, H., Smidts, A. & Spence, C. (2012). Decision neuroscience and consumer decision making. Marketing Letters, 23, 473-485.


Boksem, M.A.S., Kostermans, E. & De Cremer, D. (2011). Failing where others have succeeded - Medial Frontal Negativity tracks failure in a social context. Psychophysiology, 48(7), 973-979

Boksem, M.A.S., Ruys, K.I. & Aarts, H. (2011). Facing disapproval: Performance monitoring in a social contex. Social Neuroscience, 6(4), 360-368

Klucharev, V., Munneke,M.A.M., Smidts, A. & Fernandez, G. (2011). Downregulation of the posterior medial frontal cortex prevents social conformity. The Journal of Neuroscience, 31 (33), 11934-11940.

Levallois, C. (2011). Why Were Biological Analogies in Economics "a Bad Thing"? Edith Penrose¿s battles against social Darwinism and McCarthyism. Science in Context, 24(4), 465-485.


Boksem, M.A.S. & De Cremer, D. (2010). Fairness Concerns Predict Medial Frontal Negativity Amplitude in Ultimatum Bargaining. Social Neuroscience, 5(1), 118-125.

Boksem, M.A.S., Van der Helden, J. & Blom, J.H.G. (2010). The Importance of Failure: Feedback Related Negativity Predicts Motor Learning Efficiency. Cerebral Cortex, 20(7), 1596-1603.

Levallois, C. (2010). Can De-Growth Be Considered a Policy Option? A Historical Note on Nicholas Georgescu-Roegen and the Club of Rome. Ecological Economics, 69(11), 2271-2278.

Stallen, M. & Sanfey, A.G. (2010). Neuroeconomics and Game Theory. In Wiley Encyclopedia of Operations and Management Science. John Wiley & Sons, Inc.

Stallen, M., Smidts, A., Rijpkema, M., Smit, G., Klucharev, V. & Fernandez, G. (2010). Celebrities and shoes on the female brain: the neural correlates of processing in the context of fame. Journal of Economic Psychology, 31 (5), 802-811, doi: 10.1016/j.joep.2010.03.006

Van Winden, F., Stallen, M. & Ridderinkhof, K.R. (2010). On the Nature, Modeling and Neural Bases of Social Ties. In D.E. Houser & K.A. McCabe (Eds.), Neuroeconomics. Emerald Insight Publishing.


Klucharev, V.A., Hytonen, K., Rijpkema, M., Smidts, A. & Fernandez, G. (2009). Reinforcement learning signal predicts social conformity, Neuron, 61, 140-151.

Levallois, C. (2009). One analogy can hide another: physics and biology in alchian's economic natural selection. History of Political Economy, 41(1), 163-181.

Boksem, M.A.S., De Cremer, D. (2009). The neural basis of morality. In: D. De Cremer (Ed), Psychological Perspectives on Ethical Behavior and Decision Making, 153-166


Beer, J., Stallen, M., Lombardo, M.V., Gonsalkorale, K., Cunningham, W.A., & Sherman, W.J. (2008). The Quadruple Process Model Approach to examining the neural underpinnings of prejudice. NeuroImage, 43, 775-783.

Dubé, L., Bechara, A., Böckenholt, U., Ansari, A., Dagher, A., Daniel, M., DeSarbo, W.S., Fellows, L.K., Hammond, R.A., Huang, T.T.K., Huettel, S., Kestens, Y., Knäuper, B., Kooreman, P., Moore, D.S. & Smidts, A. (2008). Towards a brain-to-society systems model of individual choice. Marketing Letters, 19(3/4), 323-336.

Klucharev, V., Smidts, A., & Fernandez, G. (2008). Brain mechanisms of persuasive communication: How “Expert Power” modulates memory and attitudesSocial Cognitive & Affective Neuroscience3(4), 353-366.

Van Winden, F., Stallen, M. & Ridderinkhof, K.R. (2008). On the Nature, Modeling and Neural Bases of Social Ties. In Daniel E. Houser and Kevin A. McCabe (Eds.) Neuroeconomics 19, Advances in Health Economics and Health Services Research. Emerald Insight Publishing. 


Shiv, B., Bechara, A., Levin, I., Alba, J.W., Bettman, J., Dube, L., Isen, A., Mellers, B., Smidts, A., Grant, S.J., & McGraw, P. (2005). Decision Neuroscience. Marketing Letters, 16(3/4), 375-386.


Dutch publications


Smidts, A., Klucharev, V.A. & Fernandez, G. (2012). De breinbasis van kuddegedrag. MemoRad, 17(1), 86-88.

Smidts, A. (2012). Beslissen en het brein: Een verkenning van de neuroeconomie en haar toepassing in marketing. M en O, 66(6), 65-80.


Smidts, A., Klucharev, V.A. & Fernandez, G. (2009). Een beroemde persoon die een product aanprijst: Wat vindt uw brein daarvan? Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 34, 103-117.

Klucharev, V.A. & Smidts, A. (2009). Zit irrationaliteit in de aard van de mens? De neurobiologie van besluitvorming. In W.L. Tiemeijer, C.A. Thomas & H.M. Prast (Eds.), De menselijke beslisser. Over de psychologie van keuze en gedrag (pp. 213-235). Amsterdam: Amsterdam University Press.


Smidts, A. (2002). Kijken in het brein: Over de mogelijkheden van neuromarketingInaugural Address Erasmus University, ERIM EIA-12-MKT

Smidts, A. (2002). Wat onthoudt een consument van een tv-commercial? Een kijkje in het brein met neuro-imaging technieken. In Bronner, A.E. et al. (Ed.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (MOA) (pp. 145-155). Haarlem: De Vrieseborch.


Smidts, A., Rossiter, J.R., & McOmish, M. (1998). De presentator in reclame: een test van het VisCAP-model. In A.E. Bronner & et al (Eds.), Recente Ontwikkelingen in het Marktonderzoek 1998 : Jaarboek MarktOnderzoekAssociatie (MOA)(pp. 37-54). Haarlem: Uitgeverij de Vrieseborch.