Mindreaders - Ale Smidts and Mirre Stallen in TV Show
Neuroscience is one of the newest trends in market research, because sometimes your brain knows what you want better than you think it does. <link people ale-smidts _blank>Professor Ale Smidts and PhD candidate Mirre Stallen were featured in VPRO's TV programme Labyrint, entitled ‘De Gedachtenlezers’ (the Mindreaders), on Tuesday, 1 March 2011.
So how secret are your thoughts these days? Ale and Mirre presented their neuroeconomics research into the effect of advertising messages on the brain, and the impact this research has on marketing activities worldwide.
