Video: Ale Smidts on the future of neuromarketing

At the Neuromarketing World Forum 2012, Professor Ale Smidts gave a presentation on neuromarketing – what can we expect from future research in this field; how will the field develop; how can new insights be integrated into business? Prof. Smidts emphasised that, over the past ten years, tremendous progress has been made in understanding the fundamental brain processes underlying preferences and choice.

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