Publications on Healthcare

Bekker-Grob, E.W. de, Rose, J.M., Donkers, B., Essink-Bot, M.L., Bangma, C.H. & Steyerberg, E.W. (2013). Men's preferences for prostate cancer screening: a discrete choice experiment. British Journal of Cancer, 108(3), 533-541.

Stremersch, S., Landsman, V. & Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32(1), 89-110.

Almeida Camacho, N.M., Donkers, B. & Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30(2), 305-320.

Stremersch, S., Verniers, I.W.J. & Croux, C (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. International Journal of Research in Marketing, 28(4), 295-308.

Kimman, M.L., Dellaert B.G.C., Boersma, L.J., Lambin P., Dirksen, C.D. (2010). Follow-up after Treatment for Breast Cancer: One Strategy Fits All? Acta Oncologica, forthcoming.

Bekker- Grob, E.W. de, Hol, L., Donkers, Bas, Dam, L. van, Habbema, J.D.F., Leerdam, M.E. van, Kuipers, E.J., Essink-Bot, M.L. & Steyerberg, E.W. (2010). Labeled versus unlabeled discrete choice experiments in health economics: an application to colorectal cancer screening. Value in Health, 13 (2), 315-323.

Hol, L., Bekker- Grob, E.W. de, Dam, L. van, Donkers, Bas, Kuipers, E.J., Habbema, J.D.F., Steyerberg, E.W., Leerdam, M.E. van & Essink-Bot, M.L. (2010). Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment. British Journal of Cancer, 102 , 972-980.

Boonen, L.H.H.M., Schut, F.T., Donkers, Bas & Koolman, A.H.E. (2009). Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice. International Journal of Health Care Finance and Economics, 9 (4), 347-366.

Kruijshaar, M.E., Essink-Bot, M.L., Donkers, Bas, Looman, C.W.N., Siersema, P.D. & Steyerberg, E.W. (2009). A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus. BMC Medical Research Methodology, 9 (31).

Stremersch, S., and Lemmens, A. (2009) Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes. Marketing Science, 28 (4), 690-708.

Stremersch, S., and Van Dyck, W. (2009). Marketing of the life sciences: A new framework and research. Agenda for a Nascent Field. Journal of Marketing, 73 (4), 4-30.

van Helvoort-Postulart, D., Dellaert, B.G.C., van der Weijden, T., von Meyenfeldt, M.F., and Dirksen, C.D. (2009) Discrete Choice Experiments of Complex Health Care Decisions: Does Hierarchical Information Integration Offer a Solution? Health Economics, 18 (8), 903-920.

van Helvoort-Postulart, D., van der Weijden, T., Dellaert, B.G.C., de Kok, M., von Meyenfeldt, M.F., and Dirksen, C.D. (2009) Investigating the Complementary Value of Discrete Choice Experimentation for the Evaluation of Barriers and Facilitators in Implementation Research: A Questionnaire Survey. Implementation Science 4 (10).

Stremersch, S. (2008). Health and Marketing: The Emergence of a New Field of Research. International Journal of Research in Marketing, 25 (4), 229-233.

Venkataraman, S., and Stremersch, S., (2007). The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link? Management Science, 53 (11), 1688-1701.

Wuyts, S., Stremersch, S., Van den Bulte, C., and Franses, P.H. (2004). Vertical Marketing Systems for Complex Products: A Triadic Perspective. Journal of Marketing Research, 41 (November), 479-487.